The All-New Ford Fiesta

This vehicle is very special in Ford of Europe and to customers. Over the past 32 years, Fiesta has consistently been at the top of the list of Europe's best-selling cars.

Over 12 million Fiestas have found homes with customers over that time and the Fiesta name continues to carry an overwhelmingly positive image in all its markets, standing for style, efficiency, driving quality and value for money. The new model is set to continue this success story and carry Fiesta forward to a new generation of car buyers.

But this completely new model marks something of a departure for Ford of Europe. In contrast to previous generations of Fiesta, this car has been conceived and developed by the European arm of Ford's global product development team to meet the demands and expectations of our customers around the world.

It is also the blueprint for future Ford global product development, bringing together Europe, the Americas and Asia where it will be tailored for each region and go on sale progressively between now and 2010.

This is the most excellent and great Fiesta since the very first model and it is the most complete and expressive interpretation yet of our kinetic design philosophy, echoing both inside and out the major elements of the exciting Verve Concept vehicles that inspired such a positive reaction around the world.

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