Get to Know Kreayshawn, Tyler the Creator and the New Faces of the VMAs

From left: Kreayshawn; Tyler the Creator of Odd Future; Sameer Gadhia of Young the Giant; Mark Foster of Foster the People. (Getty Images)

MTV's Video Music Awards were mostly dominated by familiar faces like Lady Gaga and Justin Bieber last night, but a few new faces stuck out from the crowd. If you found yourself wondering how to spell K-R-E-A-Y-S-H-A-W-N or why a rapper named Tyler the Creator was wearing a tie-dyed cat tee, you weren't alone. Here's a rundown on the new kids at the show.

1. Kreayshawn
West Coast rapper Kreayshawn blew up this summer with her online hit "Gucci, Gucci," which is currently sitting at nearly 14 million views on YouTube. Name checking the likes of Gucci, Fendi and Prada likely played a part in MTV bringing her in to work the red carpet ahead of the VMA telecast.

Part producer, part rapper and part music video director, it's unclear which of those three titles will be the most lucrative for the 21-year-old, who was snatched up by Columbia records after dropping "Gucci, Gucci." One thing is for sure: this girl is divisive. For every fan she makes, she seemingly alienates just as many. Her YouTube videos draw the kind of heated criticism normally reserved for Justin Bieber and Rebecca Black, but her talent is undeniable.

2. Tyler the Creator
Just as divisive is Tyler the Creator and his band of merry misfits, Odd Future Wolf Gang Kill Them All. It's no surprise the LA skate-punk/hip-hop collective has found a friend in Kreayshawn.

Tyler's dark, lurching single "Yonkers" is probably the cleanest track from his new album, Goblin, which might have been the deciding factor in which song to release as a single. The video won him a Best New Artist award at the VMAs, and he looked shocked as anyone as he delivered an impromptu, profanity-laced acceptance speech.

Odd Future's divisiveness is mostly derived from the group's antics. Famed Nirvana producer Steve Albini had the displeasure of sharing an airport shuttle with them a couple months back, and really did not enjoy their company. They basically harassed the driver and other passengers while smoking weed and bragging loudly about various sex acts. So really it was a lot like taking public transit.

Oh and watch the video above right to see how the group greeted a Fox News correspondent once. (Skip to about 1:45 to see the reporter being called a "loser.")

3. Young the Giant
Young the Giant wasn't nominated for any awards, but the exposure they got playing the VMAs was its own reward. The up-and-coming LA-based band was the only rock act to play during the show, and they made a big impression with an enthusiastic performance of "My Body."

Previously called The Jakes, Young the Giant rallied its fans via Twitter to fill up the space in front of their stage at the VMAs show. Frontman Sameer Gadhia told MTV the band canceled gigs in England to play the show.

"We canceled Reading and Leeds [festivals] because of the VMAs," he said. "I mean, we always watched them, ever since we were little ... and we're from Los Angeles, so we figured it would be a great opportunity. Hopefully people in the U.K. will forgive us. I know some people are already annoyed."

4. Foster the People
The first thing to know about Foster the People's break-out track "Pumped Up Kicks," is it's a year old. The song was released in September, 2010, but just now seems to be everywhere. After some heavy rotation on the VMAs, it jumped up to the top spot on iTunes, which bodes well for its chances at the top spot on the Billboard Hot 100.

The second thing to know is the irresistably happy feel of "Pumped Up Kicks" is deceiving in that "Born in the U.S.A." way of happy songs about messed up things. Listening closely to the lyrics reveals a plot frontman Mark Foster says is about getting "inside the head of an isolated, psychotic kid."

The chorus is so catchy that not even Jersey Shore star Vinny Guadagnino seemed to notice when he posted a video of himself dancing to the track (see below), but here are the lyrics.
All the other kids with the pumped up kicks
You'd better run, better run, outrun my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet

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I write about movies for Zimbio.com, which means I spend way too much time thinking about the geekiest possible ways to approach the cineplex. I'm also hopelessly addicted to audio books. Follow me: Google
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