Gen Y's" Top 15 Most Trusted Brands Source: http://consumerist.com/consumer/branding/gen-ys-top-15-most-trusted-brands-254501.php As much as we hate to fall back on sad concepts such as "Gen Y", Reader Plaid sent us an interesting list of the top 15 most trusted brands among new consumers aged 21-27. According to the research firm that put together the survey, the youngish are drawn to brands that speak to them in a "straightforward and stripped-down way, use plain packaging, and avoid excess...Read Full Story
By Casey Bond If there’s one piece of advice most parents give their kids, it’s that getting a good education is the key to successful adulthood. You have to go to college because that’s how you get a fulfilling, high paying job. Unfortunately, that’s really not true anymore–and in the case of Generation Y, young adults are pretty much doomed whether they never even graduated high school or just earned their MBA. (more…)Read Full Story
Participatory Marketing Network Study: Gen Y’s Are Not Yet Taking Flight on Twitter
Social networking is hot for Gen Y, but Twitter has yet to catch on
FROM TWTRCON ’09 – SAN FRANCISCO (RPRN) 6/2/2009-— The Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing, today released results [...]Read Full Story
Generation Y doesn't want formal living rooms, soaker tubs or dependence on a car. Basically, they don't want their parents' homes or even mansion-style homes. The National Association of Home Builders conference focused on the needs of the aging baby boomer population of 76 million. Their children represent a whopping 80 million. The Gen Y population born from the 1980's to the early 2000's are the convention's target this week. Surveys show that 13% carpool to work, 7% walk, and 88...Read Full Story
BOSTON (CAP) - According to a new survey released yesterday, more than half of Americans over the age of 18 visited a library within the past year, with many of them drawn in by porn on the computers rather than smut written in books. However, only 20% would admit to actually visiting a library.
"These findings turn our thinking about libraries upside down," said Phyllis Bligh, co-author of a report on the results of the survey. "Instead of prudes and nerds lookng to feed their book habit...Read Full Story
When considering future trends in housing, builders need to take a long, hard look at demographics. The young adults of today are the homeowners of tomorrow - or so we hope. Generation Y, which ranges roughly from teens to 30-year-olds, has been analysed ...
Based on the recommendations of his friends, he says he has purchased furniture, life insurance, and a washing machine and dryer ... Until former NFL player Isaiah Mustafa told women to "Look at your man, now back at me," Old Spice was not a brand ...
Today, subscribers will be getting Engage:Gen Y. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.
Beer Sam Adams/Coors (tie) Stella Artois/Corona (tie) Heineken/Michelob (tie) Guinness Miller Budweiser
Beer (Light) Sam Adams Light Coors Light Michelob Light Bud Light Natural Light Miller Lite Amstel
Lite Smart Phones Apple Samsung HTC Motorola...
Where are Generation Y heading online?NewsMaker (press release)Website traffic is largely driven by Generation Y – born between 1976 - 1990, now aged between 21 – 36, the heaviest internet users. In the 12 months to September 2011, 86% of Gen Y's visited a Portal in an average 4 week period.
DENVER, Feb. 9, 2012 /PRNewswire/ -- Shoppers ages 50-54 lead the charge when it comes to purchasing health and beauty products online (52 percent), and shoppers ages 45-49 are purchasing more food and beverage products online (29 percent) than any other age group. This was revealed in...
Last week I wrote that traditional measures of success are self-destructing, leaving millennials with little more than splinters to guide our daunting transition to adulthood. I suggested that instead of keeping these crumbling metrics, we should measure ...
Sitch and casting director Jane Kennedy have assembled a great comedy cast, including stand-up Felicity Ward as the straight-talking Emily, Snowtown's AACTA Award winner Daniel Henshall as Nick and Rob Charlton, Ed Kavalee, Alan Brough, Tracy Mann ...
Use of the term Generation Y (often shortened to Gen Y or Ygen) to describe any cohort of individuals is controversial for a variety of reasons. "Generation Y" alludes to a succession from &
Big Pond News - Those in the so-called generation Y are shaping up as the most active users of credit. The leading credit reference agency Veda Advantage says 18 to 27-year-olds were responsible for n