Gen Y

Gen Y

Discussion, stories and news about generation Y. What's happening with Gen Y today?

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Written by twsraven on
Gen Y's" Top 15 Most Trusted Brands Source: http://consumerist.com/consumer/branding/gen-ys-top-15-most-trusted-brands-254501.php As much as we hate to fall back on sad concepts such as "Gen Y", Reader Plaid sent us an interesting list of the top 15 most trusted brands among new consumers aged 21-27. According to the research firm that put together the survey, the youngish are drawn to brands that speak to them in a "straightforward and stripped-down way, use plain packaging, and avoid excess," Personally, we don't find this surprising as we (and most of the people we know ) are suffering from some sort of extreme marketing exhaustion as a result of ... Read Full Story
Written by rushprnews on
Participatory Marketing Network Study: Gen Y’s Are Not Yet Taking Flight on Twitter Social networking is hot for Gen Y, but Twitter has yet to catch on FROM TWTRCON ’09 – SAN FRANCISCO (RPRN) 6/2/2009-— The Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing, today released results [...] Read Full Story
Written by knowliz on
Well, that’s not a very tough question.  But so as you know: The Silent Generation are people born before 1946. The Baby Boomers are people born between 1946 and 1959. The Generation X are people born between 1960 and 1979. The Generation Y are people born between 1980 and 1995. But why it is called Generation ‘Y’. I did not know, but a cartoonist explains it eloquently below... Hope you learnt something new today. Enjoy… Read Full Story
Written by bretbernhoft on
PDX Gen-Y I have some exciting news! As of October 12th 2008 I will be hosting a radio program on 1450 KPSU at Portland State University on Sundays from 6-7 PM which is entitled “PDX Gen-Y”. The format of the program will be to rediscover and expose the youth culture and lifestyle in Portland Oregon. With interviews with special guests such as the Mayor of Portland, Tom Potter, and potentially Greg Oden from the Trail Blazers, the content is truly capable of brining to light many of the unique facets of the Generation Y community. After the excitement dies down, certain questions arise regarding ... Read Full Story
Written by rushprnews on
Participatory Marketing Network Study: Gen Y’s Are Not Yet Taking Flight on Twitter Social networking is hot for Gen Y, but Twitter has yet to catch on FROM TWTRCON ’09 – SAN FRANCISCO (RPRN) 6/2/2009-— The Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing, today released results [...] Read Full Story
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Is it just because Gen Y entered the workforce, or is there another reason this topic of generational differences in the workplace has bubbled to the top of the conversation?  Truthfully, I never gave it any thought before I heard Jennifer Gleeson Blue and Maria van Hekken talk on the subject last June.  I spent over 17 years in Corporate America so of course I knew there were differences in the way that people of different ages worked, but...  
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Generation Y has become the most money-conscious and financially savvy generation following recent global downturn, according to new research. read more  
From odt.co.nz ()
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BOSTON--(BUSINESS WIRE)--Fidelity Investments® today announced the results of a new study1 of young working Americans which reveals a shift toward more conservative behavior in financial matters and employment decisions. The Fidelity Generation Y study - which looked at the attitudes and behaviors of more than 1,000 employed Americans ranging from 22 years to 33 years old2 – is a follow up to research Fidelity conducted in early 2008. Despite...  
From businesswire.com ()
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A post from DoubleX writer Amanda Marcotte: Jess, if Gen Y is indeed less pro-choice than prior generations , it shows that there's a dark underbelly to the generation that's been applauded as more tolerant and diversity-oriented than any other. They're...(read more)  
From slate.com ()
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By Xin Lu Generation Y is generally defined as the group of people born between 1977 and 1995. In Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business, "generation expert" Jason Ryan Dorsey writes about the generation gap in the modern workplace and how business leaders can motivate and best use their Gen-Y employees. As a member of Generation Y, I was interested in what Dorsey had to say about us in the...  
From wisebread.com ()
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As children growing up in the euphoric 1990's we learned that success and wealth were imminent and that anything was possible. These lessons were taught by the same people who have contributed to the worst financial crisis since the Great Depression, putting all of our futures at risk.  
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