A guide to effective design project planning Promising the execs a new product catalog or brochure is one thing, but making that a reality takes more than saying to your designer, “Make it so.” You might as well try to rub a magic lamp. Designers work on production deadline schedules, so throwing a very nebulous project at them is a very inefficient use of their time and yours. Initiating a design project requires some serious consideration of what you’d like your end result to be, and providing your designer the tools he or she needs to make your dream a reality. If you’re not ...
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We’ve all got to deal with criticism, but those of us who put our work out there for public display for our jobs deal with it every single day – often several times a day. The only difference is that we designers call such criticism “critique,” but no matter how you sugar coat the name it doesn’t lessen the sting of peoples’ opinion of your hard work. How do you cope with the daily abuse? There are several techniques and schools of thought on this one, but before you go out and buy a Zen garden for your desk to help ease the stress, ...
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How many times have you heard, “You’ve got to think outside the box to come up with good design”? It sounds great – revolutionary, in fact – and it sounds as if you are getting a leg up on everyone else, but beware; don’t step outside the box too soon before you’ve defined what “the box” is. I don’t believe that there is a bona-fide definition for “outside the box” thinking, but I’ve always come to assume that this jargon originated from those who weren’t satisfied with the current status of things and wanted to improve the thinking to develop better ideas – something ...
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Written on April 21, 2009 Designing and printing posters that create the most impact and are talked about by viewers and audiences is a common, though not always achieved, objective of any business. But if there was one name or company who knows how to create a stir and turn heads with their dominant ads, without a doubt, it’s got to be Nike . Nike posters are effective as they are known to have strong visuals and minimal but right on the mark text. Here is our own Nike collection of ads and posters. The following three posters are creations of Phoks. You may ...
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