Intimo Launches Eco-Friendly Bamboo Line

New York City (April 8, 2008)—Intimo will launch a new PL>Y Bamboo line on May 15, 2008.

Everyone is going green, from their shopping bags to their appliances. How about an item that is an every day necessity like underwear? PL>Y, an Intimo brand, is featuring a new product line entitled Bamboo. The Bamboo has a Cotton/Rayon blended fabric, which makes it tempting to touch. It is sensual and comfortable to wear with temperature control that allows you to remain cool and dry.

Bamboo is eco-friendly, biodegradable, highly sustainable resource and naturally regenerative. Bamboo crops need less water, grow quickly and as a result, have less of a negative impact on the atmosphere.

The PL>Y Bamboo line will be available at select Dillard’s Dept. Stores, Injeanious in San Francisco, http://www.internationaljock.com/, Boy Next Door in Atlanta, Skivvies in Dallas, Martin & Wall in San Diego, Los Angeles Sports Club in LA, Pride Factory in Ft. Lauderdale, http://www.freshpair.com/, http://www.skivies.com/ and http://www.internationaljock.com/.

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The Intimo family of brands includes Intimo, Intimo Luxe, KN Karen Neuburger and Joseph Abboud. A leading manufacturer of underwear, sleepwear and loungewear for men, women and children, Intimo caters to upper-tier and specialty stores, department stores, mid-tier stores, catalog and Internet retailers with supple, elegant fabrications and designs. Their product collections range from long johns and boxers to lingerie, robes and upscale sleep sets. Learn more at http://www.intimo.com/.