Gucci's Frida Giannini Planning Couture Launch?

Frida Giannini, creative director of Gucci, attends the IHT (International Herald Tribune) Techno Luxury Conference at Ritz Hotel on November 18, 2009 in Berlin, Germany. (Getty Images)more pics » Gucci creative director Frida Giannini.
WWD reports that fashion designer Frida Giannini is hard at work on a couture line for high-end Italian label Gucci. Insiders speculate that Giannini hopes to emerge from the shadow of her predecessor, designer Tom Ford.

Sources claim that Gucci's couture collections will not be showcased at Paris Couture Week alongside those from Chanel, Jean Paul Gaultier, and others, but will be available on an appointment-only basis for celebrities and big red carpet occasions. Versace's "Atelier Versace" line works on a similar basis.

Meanwhile, Couture week continues in Paris. Check out pictures of the latest buzz-generating collections below:

Givenchy:

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Armani Privé:

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Christian Dior:

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