Guerrilla Marketing

In order to build wealth, you need to understand what the latest trends are in technology, what is working for today, and what words and accronyms mean. Do you suspect you have no idea what FEBENE is? Whether you are out to make money or save money, FEBENE lets you do both. In an information overloaded society there are terms that crop up that cause you to go “What on earth is that?” eBay, Yahoo, Google – a completely random array of thought provoking letters that today are household names and brands that have revolutionized a marketplace. Auctions, search engines, and the world’s largest ... Read Full Story

When is a "$7 report" NOT really a "$7 report?" When the authors, successful entrepreneurs, marketers and speakers themselves, work with the Father of Guerilla Marketing, Jay Conrad Levinson , to produce 50+ pages of fresh insights that most marketers would willingly pay $97 or more to read. That's when. Despite that, you can still get the Guerilla Balance Sheet for $7 (and then sell it yourself, for a comission). As you would probably expect, the report seems to promise more to come (and likely more that we can buy, of course).  However, the report itself provides value well in excess of its price. ... Read Full Story

Alan Bechtold-Bonita Springs, FL The Guerrilla Balance Sheet report is STELLAR — and I’m a GIVE IT AWAY FREE GUY! Levinson identifies the following principle as a foundation of guerrilla marketing: Guerrilla Marketers should always use a combination of marketing methods for a campaign. So we’re “Free” guys and gals too… …part of the purpose of the Guerrilla Balance Sheet is to give people permission to make money. There’s a great story talking to a Guru who was blown away by the conversion rate for the Guerrilla Balance Sheet… He also is a “Free Guy” …a VERY VERY Free Guy… And he had to ... Read Full Story

Thomas Richmond-Carlsbad, San Diego Advertising works only with honesty of what you are trying to advertise, i find that you cant force someone to respond to what you want by giving them hints in each email , only to let it drag on for days sometimes weeks, what are your skills in achieving this for better results?? This is a key point of the video with Jay Conrad Levinson we produced, Thomas. He compared poker to marketing and in poker you lie to the detriment of others. In marketing you tell the truth to the benefit of others. The connection in both cases is ... Read Full Story

Brian-San Francisco How would you go about this in mortgage marketing? The good news is Guerrilla Information Marketing works in any Industry. In fact my publisher wrote an information product “Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition” Dave was a Mortgage banker and was able to use this book to recruit the best and top loan officers. This is using the Guerrilla Balance Sheet strategy to get paid for your human resources and head hunting. Additionally, as a loan officer, you can create a product that teaches people when to do a refinance. Exactly what the savings is. How ... Read Full Story