Fashion Update: Designer Watches From Avelle

AVELLE KICKS OFF COMPANY EXPANSION WITH THE LAUNCH OF TWO NEW ACCESSORY CATEGORIES – LUXURY WATCHES AND LUGGAGE

Designer Watches and Luggage are the Newest Additions on Avelle.com Available for Renting SEATTLE, WA (November 3, 2008) —Avelle, the new Bag Borrow or Steal, and the largest online rented-luxury retailer offering designer accessories, today announced the addition of luxury watches and luggage to their line of product offerings. These two categories are part of the company’s overall plan for expansion, moving them well beyond handbags, jewelry and sunglasses.

The “Avelle Watches Collection” is a compilation of 70 styles of authentic watches from 15 top designers, including Rolex, Hermès, Cartier and Tag Heuer. The collection also features the Chanel J12, which is currently one of the most in-demand luxury watches on the market. The “Avelle Luggage Collection” features suitcases, duffles and carry-ons from the world’s most well-known and admired designers, including Louis Vuitton and Gucci. Each watch will be individually priced with monthly rental fees ranging from $40 - $7,490. Monthly rental fees for luggage will range from $160 - $335.

“The launch of luxury watches and luggage is our way of responding to customers who have been asking us for more rental options,” said Becky Gebhardt, vice president of creative for Avelle, the new Bag Borrow or Steal. “The addition of these categories and our continued plan to expand our business is the main driver behind our decision to change our name to Avelle. The name accurately communicates the variety of accessories we offer today, which now includes watches and luggage, as well as those that we will offer tomorrow.” The decision to add watches and luggage was a result of a recent customer survey, which revealed that consumers want to rent even more luxury.

Through extensive market research, Avelle’s team of fashion experts determined which styles and designers are most popular in their respective categories to ensure customers will be borrowing the most coveted watches and luggage on the market. About AvelleFounded in 2004, Avelle, the new Bag Borrow or Steal, is the largest online rented-luxury retailer. Called the “Netflix for Handbags” by The New York Times and featured in the Sex and the City movie, the company offers a new way for anyone to access and enjoy luxury accessories, including designer handbags, jewelry, sunglasses, watches and luggage.

Members simply select accessories to rent, keep them as long as they like and then purchase, or exchange them for something new. Avelle has experienced tremendous growth and in less than a year, has seen its member base soar from 250,000 to more than one million. Avelle offers the opportunity to rent more than 4,000 styles of luxury accessories from more than 100 authentic designers, including Chanel, Gucci, Prada, Louis Vuitton, Coach, Stephen Dweck and Vera Wang.

For more information visit http://www.avelle.com/.