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Adidas confident Euro 2012 ball Tango 12 will not disappoint

By mcaparrotta on  From thesportreview.com
Following the severe criticism of the Jabulani at the 2010 World Cup, Adidas has unveiled a completely redesigned ball for next summer’s European Championship in Poland and Ukraine. The Tango 12, based on the classic design used during both the World Cup and European tournaments during the early 1980s, has “more stability than any other ball”, according to Adidas chief executive Herbert Hainer. “We take every criticism seriously. We are developing the ball and the product we have. We have...Read Full Story

Video: Adidas's Hainer Expects Record Year for Profit in 2012

By scottpasinski on  From clipsyndicate.com
Nov. 3 (Bloomberg) -- Adidas AG Chief Executive Officer Herbert Hainer talks about the outlook for earnings in 2012 and expansion in emerging markets. The world’s second-largest sporting-goods maker today reported third-quarter profit that beat analysts’ estimates. Hainer speaks from Herzogenaurach, Germany, with Bloomberg's Caroline Hyde.Read Full Story

Results show strong European consumer goods demand

 From reuters.com
LONDON/ FRANKFURT ( Reuters ) - Some of Europe 's biggest consumer goods groups defied high input costs and tepid demand to report higher sales. Unilever , Adidas and Beiersdorf raised prices, saw strong demand in China and benefited from a warm spring in Europe. With an array of top brands like Lipton, Knorr and Dove, Unilever <ULVR.L> <UNc.AS> was able to push its prices higher, Adidas <ADSGn.DE> saw its second-quarter Chinese sales rise 41 percent and Beiersdorf <BEIG.DE> enticed consumers...Read Full Story

Adidas: We’re Beating Nike in The World Cup Brand War

By sripengantin on  From fastcompany.com
Nike may be tooting its horn about the brand awareness buzz it's stirring up as part of the World Cup, but Adidas has just fired back in the war of words with some hard figures: Its sales will near $2 billion from football in 2010 alone.  Adidas CEO Herbert Hainer couldn't be more direct: "After the first ten days it is already clear that this World Cup will be a great success for Adidas. We will not only achieve our ambitious goals in football, we will over-achieve them." And though Nielsen...Read Full Story

Adidas raises 2010 earnings per share forecast

 From afp.com
The world's second biggest sports equipment and clothing maker, Adidas, raised its earnings per share outlook on Wednesday after a stong second quarter thanks to the 2010 World Cup in South Africa. The Bavarian-based group that also owns the US brand Reebok had already said football-related sales should reach 1.5 billion euros (1.98 billion dollars) in 2010, which meant overall profit should rise. "We had an outstanding first half year driven by the FIFA World Cup 2010 and the resurgence of...Read Full Story
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LONDON: Liverpool have been branded a failure by kit suppliers adidas in a bitter war of words. The club have announced a new £25 million deal with a rival firm, but only after Adidas chief executive Herbert Hainer revealed his company had refused to ...  
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The German sportswear purveyors have produced The Reds' kit since 1985, but since falling out of the 'Big Four' to become 'a football team who don't qualify for Europe', Adidas chief executive Herbert Hainer no longer feels the deal represents good value for money.  
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Kit manufacturers Adidas highlighted Liverpool's lack of European success as they ended their association with the club. The club have announce £150million deal with US company Warrior Sports after Adidas CEO Herbert Hainer claimed the club did not offer ...  
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Adidas CEO Herbert Hainer has confirmed that the sports manufacturer’s 18-year relationship with Liverpool FC will come to an end this summer. Liverpool has replaced Adidas with a club record, 6-year, 25 million pound ($38.3 million) contract with ...  
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• Anfield club coming to end of six-year, £12m–a–season deal• 'Gap between performance and what the number should be'Herbert Hainer, the chief executive of Adidas, has claimed that Liverpool's performances on the pitch – including their failure to qualify for European football for the first time in 12 seasons last year – and a difference of opinion over the club's commercial worth have seen the German kit supplier withdraw from negotiations...  
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One of the men in question, Adidas CEO Herbert Hainer, was broadly speaking in support of the soccer's governing body and its embattled president, Sepp Blatter. Hainer forcefully rejected suggestions that his company's sponsorship of an ...  
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Hailed for his role in using sport to “bring the world together,” Adidas CEO Herbert Hainer received the Global Leadership ... president of Rockport; and Mark King, president and CEO of TaylorMade-Adidas Golf. Also in attendance were NBA Commissioner ...  
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