Hudson

Hudson

Automobile Makes and Models Hudson. History, articles, videos, news, links, and more

Hudson 1954-1957

On January 14, 1954, Hudson merged with Nash-Kelvinator Corporation to become American Motors. The Hudson factory in Detroit, Michigan was converted to military contract production at the end of the model year, and the remaining three years of Hudson production took place in Kenosha, Wisconsin.
For 1955, both Hudson and Nash senior models were built on a common automobile platform using styling themes by Pinin Farina, Edmund Anderson, and Frank Spring. (Common-body shell production for competing makes of automobiles is a manufacturing technique used by the Big Three for decades.) Hudson dealers also sold Rambler and Metropolitan models under the Hudson brand. When sold by Hudson dealers, both cars were identified as Hudson vehicles via hood/grille emblems and horn buttons. Hudson Ramblers also received "H" symbols on fuel filler caps (and, in 1956, also on hubcaps). For 1957, Rambler and Metropolitan became makes in their own rights, and no longer were identified as Hudson or Nash.
For 1956, design of the senior Hudsons was given over to designer Richard Arbib, which resulted in the "V-Line" styling motif, a combination of “V” motifs that carried Hudson’s triangular corporate logo theme. Sales fell below 1955 figures. For 1957, Hudson dropped the shorter-wheelbase Wasp line, selling only the Hornet Custom and Super, which featured a lowered profile and slightly updated styling.
With a wider front track than Nash used, Hudson was the better handling car, and was powered by the famed 308 in³ Hornet Six with the optional high-compression cylinder head and dual-carburetor manifold ("Twin-H Power"). The Wasp used the 202 in³ L-head Jet Six engine and this model (in sedan version) was Hudson's top seller. For 1955, for the first time Hudson offered a V8 engine, a 320 in³ powerplant rated at 208 hp and built for Hudson and Nash by Packard. All cars with the Packard V8 also used Packard's Ultramatic automatic transmission.


Studio styling mock-up of the proposed design for the 1958 Hudson Hornet.
The last Hudson rolled off the Kenosha assembly line on June 25, 1957. There were no ceremonies, because at that point there was still hope of continuing the Hudson and Nash names into the 1958 model year on the Rambler chassis as deluxe, longer-wheelbase senior models. One major trade magazine said that rumors of discontinuance were false and that the 1958 Hudsons and Nashes "would be big and smart".
Factory styling photographs show designs for a 1958 Hudson (and Nash) line based on a longer-wheelbase 1958 Rambler. Front-end prototype photos show separate Hudson and Nash styling themes.
AMC President George W. Romney came to the conclusion that neither Hudson nor Nash brand names had as much positive market recognition as the successful Rambler. The decision to retire the Hudson (and Nash) brand names came so quickly that preproduction photographs of the eventual 1958 Rambler Ambassador show both Nash and Hudson badged and trimmed versions of the car.
Eventually, however, something close to the Hudson design was chosen for the 1958 Rambler Ambassador. Hudson fans will note the triangular grille guard and 1957-like fender "gun sights" and the fast-selling 1958 Rambler Customs wore 1957 Hudson-styled front-fender trim.

Source: Wikipedia
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