Stereotype Friday
I was coming to work this morning and passed a living, breathing stereotype: The House Wife Who Has Given Up. She was out on the front lawn dressd in a ratty pick terrycloth house coat, hose in hand, slowly watering the sorriest excuse for a lawn outside of Afghanistan.
She was wearing fuzzy slippers and her hair was rolled up into big curlers. The only thing missing to complete the image was a half smoked cigarette dangling from her lower lip.
If I was to suggest such a character for a commercial, I'd be laughed at for being too unrealistic, trite. mysogynistic and predictable. "That kind of image for women went out in the 50's", the Ad Execs would say. Yet there she was.
Next Friday I'm expecting to see one of the following 20th Century Archetypes:
She was wearing fuzzy slippers and her hair was rolled up into big curlers. The only thing missing to complete the image was a half smoked cigarette dangling from her lower lip.
If I was to suggest such a character for a commercial, I'd be laughed at for being too unrealistic, trite. mysogynistic and predictable. "That kind of image for women went out in the 50's", the Ad Execs would say. Yet there she was.
Next Friday I'm expecting to see one of the following 20th Century Archetypes:
- Cheerful Shoe Shine Boy Street Urchin
- Overweight Guy Wearing Wifebeater, Drinking a Beer While Riding Lawn Tractor
- Beautiful Hooker With the Heart of Gold
- Down on His Luck Southern Landowner Wearing White Suite and Ribbon Tie
Or maybe I should get back on the meds.
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