Innovative Marketing

Axe brand constantly plays around with our wildest, scrub-a-dub-dub fantasies and their new ad for loofah innovation a la awesome Axe Detailer ($3.99) is no different. In fact, where can we find this secret lair of scrubtasticness? Please. Axe . Tell us! Our guess is it's somewhere in Williamsburg...or maybe Greenpoint...or maybe it's in Silverlake, Ca. Whatever the case, this ad confirms that our Los Angeles Dodgers loofah is really a hot chick repellent. How were we supposed to know that? Check out the ad after the jump and please, wash responsibly. Axe Detailer Shower Tool Ad [Facebook] Read Full Story

What is CoolHotmail? CoolHotmail.com is a site where you can get a unique email id which truly reflects your personality. The email ids could be like ishwar@underpaid.co.in, ishwar@ufoff.com etc. (Visit the site for a complete list - some of them are pretty good). It is currently launched in India and many ids are very India specific. This was almost the perfect strategy against Gmail and Yahoo. Hotmail could have recaptured the lost email space with this piece of innovative marketing. Everything is right about it and yet nothing is. An almost perfect understanding of the concept of "Cool" and yet not at all. So ... Read Full Story

If you are not using the most cutting edge internet marketing traffic strategies that involve web 2.0, blogs, articles, video, email marketing campaigns, list building techniques and many other methods in an integrated online and off line synergistic marketing effort YOU JUST LOST and your Competitors are BEATING YOU! But I don’t know how. But I’m not sure what to do. But it’s too expensive. But I don’t need to because I have a (insert product name here) and I get all of my traffic from people in my store. But, But, But……STOP. As I always like to say, get the Buts out of ... Read Full Story

Following the Axe campaign post a few days back, here is a compilation of my top 10 favorite Axe ads. Unfortunately most of the ads got eliminated for either being way too explicit or for turning women off and I ended up with 9. (A quick check on a lot of Axe ads reveals that women can find them degrading). #9 - Same old concept - but executed well #8 - You wonder how its an Axe ad, till you read the tag line #7 - Its a nice concept and could have been higher in the ranking list, if it had been executed ... Read Full Story

Following my Axe campaign post a few days back, I wanted to make a compilation of my top 10 favorite Axe ads. Unfortunately most of the ads got eliminated for either being way too explicit or for turning women off and I ended up with 9. (A quick check on a lot of Axe ads reveals that women can hate them). #9 - Same old concept - but executed well #8 - You wonder how its an Axe ad, till you read the tag line #7 - Its a nice concept and could have been higher in the ranking list, if it had been ... Read Full Story