Ken Judy posted his Product Development Manifesto that is worthy of reading... Building consumer software is a joyous and daunting challenge. We, software developers, owe Oxygen and Oxygen’s customers every chance at success. We believe success springs from the following principles:It’s all for the end user The most important relationship is between us, the people building these tools and the women and men who are our customers. We must continually refine our products based on ever...
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This is our group blog, which is unique because any Zimbio member can post an entry to it. Some members blog about recent news and trends related to the portal topic, others recount relevant personal stories. You can also comment on and rate existing blog entries, to voice your opinion and to help the community identify which members and entries on the portal are must-reads. Got an interesting idea or story to share with other members of this portal? Well, then put on your journalist’s...
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American Marketing Association conference Mplanet 2006 had a session by Peter Kim of Forrester Research on Reinventing the marketing organization and he has some great points which I think is the way to go for CMOs:
Peter’s key points were that customers should be the reason for re-structuring. He highlighted research which shows most companies restructure their marketing function to comply with organizational changes. Peter contended that this approach was short-sighted and...
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This branding question came to us from Makkie, a marketing major in Quezon City, Manila, Phillippines:
"I am writing a paper about the differences between a product manager and a brand manager's duties and responsibilities. What are the major differences between these two jobs?"
Makkie, thanks for asking. We define these roles this way...
A Brand Manager is responsble for: brand equity preservation/building brand identity consistency brand marketing (most of the time) brand market share...
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I've found David Allen's "Getting Things Done" quite useful. Not only does it help streamline your time management efforts t a significant degree, but it also enhances productivity manifold. Some of the most interesting parts of the book deal with project management. I'll share some of the ideas presented in the book here, with my own comments. The Six Basic Elements of Project Management Purpose: This deals with asking the question; why are you doing it? Many call it the 'mission statement...
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There are particular design ingredients that we tend to recommend when we are building a new site with our clients. Since the world of the web is changing all of the time, it’s good to have what’s good and bad corroborated by some solid research, or another design consultancy’s ideas. Research carried out by the Social Issues Research Centre (SIRC) on behalf of Rackspace, the well known Managed Hosting company, has just been published. It incorporates a YouGov, UK representative online...
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T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 268 million Americans where they live, work, ...
John brings over 30 years of software development experience in various capacities from programmer to IT Director, and has over 10 years experience ...
SoftServe, Inc., a leading multinational software development and consulting company, announced that it is celebrating its fifteenth year providing ...
One of the riskiest decisions you can make in software development is to require a "precise" cost and schedule estimate at the beginning of the project. ...
My friend Jim Geisman is offering his Software Pricing Workshop next week at The Hyatt Harborside Hotel in Boston. He explains,
Pricing is important today because products change frequently,
competition is intense, and software development and delivery costs are
shrinking. New software...
Developers of modern embedded military multi-computing systems face pressure on multiple fronts. The need for more capabilities drives the requirement for ...
A Senior Manager for a Product Management team is sought by a Global Retail company to be based in their offices in Berkshire. Working at a highly strategic ...
RBC, 17.07.2008, Petrozavodsk 17:09:20.Russia ranked third in the world after India and China in terms of the amount of orders for software production in ...
London, UK (PRWEB) July 17, 2008 -- Silversoft Solutions Ltd., a cutting-edge software development company, is pleased to announce that it has acquired ...