Investing in YHOO

What Will The World Do With More Search Engines? (MSFT)(GOOG)(YHOO)Posted: May 19, 2009 at 6:33 pm printPrint emailEmail RSSSubscribe Free Newsletter Follow us on TwitternewspaperMicrosoft says it will introduce its new search engine within the next few days. The world’s largest software company has called the project “Kumo.” It may change that name before the public sees it. Yahoo! (YHOO) and Google (GOOG) seem like odd names for search engines, but those choices never seemed to affect their success. Another company recently launched a search product called Wolfram Alpha. At least in the case of this software, the inventor, Stephen Wolfram, put his name ... Read Full Story

Perhaps the title of the Cannes International Advertising Festival panel"From Metrics to Brand: Online's Next Challenge"-- was deliberately bland. But the chance to see the outspoken WPP Group's CEO Sir Martin Sorrell moderate a panel with Hillary Schneider, EVP of Yahoo's (NSDQ: YHOO) global partner solutions division, Kevin Johnson, president of Microsoft's (NSDQ: MSFT) platforms and services ... Read Full Story

Body: It seems that people are divided or even non-committal about the proposed $44.6 billion buyout of Yahoo by Microsoft but the one thing just about everyone agrees on is that Google is acting like a spoilt child with it's response to the impending takeover. It is hard to say whether the MSFT/YHOO merger would be of benefit to the end user but Microsoft would obviously stand to benefit from the additional search traffic generated - would Yahoo search be outsourced to Live? There is a large amount of duplication in services between the two companies so you would hope that users of one ... Read Full Story

The heart and sole of YHOO is Overture - which means that Yahoo needs to win in the search game in order to succeed. Yahoo has been aggressive in the corporate development arena, but can it maintain search volume and repeat usage? Will the new move to rank Overture results by yield dramatically increase its overall auction results? Where does Yahoo go from here? Read Full Story

If anyone had told me at the beginning of the year that YHOO would close at $26.34 on Halloween, I'd have been pretty disappointed (and shocked). Of course the opposite is now true, i.e., I'm excited to see it reach that level. Funny how that works, isn't it? YHOO: year-to-date   YHOO: last 5 days   Read Full Story