Jack Dreyfus

Jack Dreyfus, a pioneering mutual fund owner, passed away on March 27, 2009 at the age of 95. Jack Dreyfus, whose pioneering use of advertising for his mutual funds fundamentally changed how Americans thought about personal finance and investing, passed away on March 27, 2009 at the age of 95. At the head of Dreyfus Corp, he published a full-color business prospectus as a suplement in the New York Times, which allowed millions for the first time to consider mutual funds. From a Bloomberg.com obituary: Jack Dreyfus, whose early use of advertising brought clients to his Dreyfus mutual fund, with its famous logo of ... Read Full Story