Kat Von D Launches Tattoo Concealer

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L.A. Ink's Kat Von D probably doesn't feel the need to conceal her tattoos very often, but she does recognize the market for quick-fixes to hide tats: "I think just as much as people have the choice to be tattooed, they should also have the liberty to you know, look whatever way they want whenever they want."

The newly-blonde tattoo artist recently unveiled her new waterproof tattoo concealer for Sephora, which was formulated to keep from rubbing off on clothing. Kat says it's the perfect item for the bride who wants to cover up her ink for her big day, or the person who can't display tattoos at work.

I haven't been in to Sephora to check it out yet (I don't have any tattoos to test it with, sadly), but it sounds like a great idea. Kat's new hair color, however...

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