The family-run Etro empire is founded on paisley, the Kashmiri design that Scottish weavers turned into the pattern we know and -if our name is Kean Etro- love. So much so that he renamed it Playsley for this collection. But if that promised the kind of lighthearted circus he usually stages, it was misleading. Kean Etro has been spending a lot of leisure time on mind- and culture-expanding activities in the countryside outside Milan, so the foundation of his show was, according to the...Read Full Story
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Etro is famous for its energetic prints and colours, its splendid cashmere range and its extraordinary finishing. Inspired by travel, culture and history, Etro’s prints and vibrant palette are guaranteed stands out by its bold bright colours.
Etro’s romantic classic pieces with its kaleidoscope prints are combined with an original, creative choice in materials and tailoring solutions.The brand, which is still family owned and operated, now includes other life style products...Read Full Story
Amidst a grassy runway, quite the trend of the season, Kean Etro continues to prove to be a considerably nature-friendly designer.
Moving along from last season’s showing that featured models embellished with miniature birds, walking to the sound of of hooting owls, Etro now turns to the idea of “the tree of life”. A message that rang all throughout the collection, down to the designer’s grand finale in a shirt baring the very words.
Extracting colors fresh from the environment, a palette...Read Full Story
Famous for its energetic prints and colours, the Italian brand Etro is known for its splendid cashmere range and its fantastic finishing. Inspired by travel, culture and history, Etro’s prints and vibrant palette are guaranteed stands out by its bold bright colours. Etro is romantic with its classic pieces like blazers and tailored trousers as well as fun with its kaleidoscope prints, and in the 80’s served as a trendy new brand. The brand, which is still family owned and operated, now...Read Full Story
Etro provides some bright pick-me ups for men whose style is lacking that extra umph. Ties, cufflinks and shoes that really will give you the edge over other sartorially minded boys after the jump.
“The owl is the symbol of total knowledge and wisdom, and it was all about Dionysus and the myths behind all the types of creatures and their habitat.” remarked Kean Etro, Creative Director of Etro.
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A zine about Kean Etro, with news, pictures, and articles.