Kipp Berdiansky

By GEOFF WILLIAMS, AOL SMALL BUSINESS www.psycho-donuts.com Every small business owner hopes to have a product that their customers are crazy for. They don't all want to drive them crazy. But Psycho Donuts apparently is happy with both. In the little town of Campbell, California, near San Jose, ever since Psycho Donuts opened up several months ago, they've been the target of ire from local mental health organizations. As the Psycho Donuts web site says, they've "taken the neighborhood donut and put it on medication, and given it a shock treatment." The doughnuts, indeed, look like someone deranged may have designed them. The doughnut ... Read Full Story

Kipp Berdiansky and Jordan Zweigoron opened Psycho Donuts in Campbell, California with the idea to put a crazy twist on the traditional donut. Donuts with themes like "Massive Head Trauma" and "Bipolar" (it's one donut with two very different halves) have been a big hit with customers. But mental health advocates are crying foul. During a televised debate that aired July 25, Berdiansky appeared in surgical scrubs, bearing a platter of donuts, to address criticism from Oscar Wright, who says the name of his donut shop makes light of the state's serious mental health problems. Wright argued that Psycho Donuts perpetuates the stigma attached ... Read Full Story