Spread Business of Fashion In India

In a revolutionary move intended to recognize the progression of the Indian fashion industry and address the requirements of domestic buyers and designers, the upcoming Lakme Fashion Week, a premium Fashion event in India will commence a month prior than previous seasons. LFW Summer/Pret 2010 will be held at Grand Hyatt Hotel, one of the world leaders in luxury business hotels from 5th to 9th March 2010. Lakme Fashion Week offers a seamless display of a fashion culture that knows no borders to the ever increasing stakeholders of designers, buyers, sponsors and fashionistas. Always a step ahead in innovation, we believe the business of fashion time cycle in India is going through a dynamic change.

The buyers are placing orders for deliveries within 30 – 40 days and not after a stretch of six months. Our seasons are different from West, hence keeping in mind the various needs of the Indian fashion Designers industry we have designed the Summer/Pret 2010 this season. With the upcoming season in March, LFW will continue to promote excellence in quality, encourage the best talent to showcase and further help spread business of fashion in India. Said Anil Chopra, Advisor, Lakme.

Ravi Krishnan, Managing Director, IMG SOUTH ASIA was quick to add Lakme Fashion Week consistently encourages the business of Indian fashion through various strategic, innovative endeavors. Summer/Pret 2010 will be no exception with IMG Fashion extending support in bringing its international fashion expertise and relationships to LFW. One thing is sure with this change of dates that Indian fashion industry yet again demonstrated its focus towards Indian fashion market and industry. LFW’s strategic change reflects the Indian market’s ability to respond quickly and service its customers closely to the season and allows designers to take their merchandise to their customers immediately after the show.