Lapo Elkann

So it seems the manager of brand promotions at Fiat, Lapo Elkann, has some sort of addiction to camouflage and ultimately overkill. He has been seen around driving a Jeep in full camo gear and now the ultimate sacrifice has been performed. He has FULLY transformed the most beautiful Ferrari to date into a complete joke! Exterior and interior both kitted out to the extreme (even the engine bay). What are your thoughts?Read Full Story

Let’s be honest: women have it really easy compared to men when it comes to fashion. It’s enough to flip through a magazine and you can already decide which style you prefer. Are you elegant and classy? Then copy the look of Kate Winslet or Cate Blanchett. Do you prefer the youthful, fresh style? Go with Blake Lively! Are you divinely glamorous and sensual? Well, the eternal divas of the big screen could offer you some extra inspiration. Just make it a movies night with your girls, and...Read Full Story

At Milan Fashion Week at new collaboration between Gucci and Fiat was announced. Gucci’s Creative Director, Frida Giannini unveiled her design partnership with Lapo Elkann on a limited edition Fiat 500. This special edition Gucci 500 will come in black and white with glossy pearl paint. “These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin...Read Full Story

At this week’s 50th Furniture Fair in Milan, Italy, Fiat previewed the “Fiat 500 Design Collection”, an initiative by the firm’s marketing boss Lapo Elkann and furniture maker Meritalia. The collection is a tribute to the original Fiat 500 and includes a sofa, a table and a console, all inspired by the 1970's Fiat 500. Each of the three pieces sports a plate that says: “Lapo and Meritalia pay tribute to the Fiat 500”. Read more »Read Full Story

The shareholders of Italy's Fiat on Thursday approved the company's plan to divide its car and non-car making activities as part of a drive to increase its global clout. John Elkann , Fiat's 34-year old president, thanked shareholders for their approval, saying it was a "historical" event that "gives birth to two Fiats." The operation will leave a car-only Fiat with its own brand plus Ferrari , Lancia, Alfa Romeo , Maserati and its components and motor activities, while its truck-making and...Read Full Story

At this week’s 50th Furniture Fair in Milan, Italy, Fiat previewed the “Fiat 500 Design Collection”, an initiative by the firm’s marketing boss Lapo Elkann and furniture maker Meritalia. The collection is a tribute to the original Fiat 500 and includes a sofa, a table and a console, all inspired by the 1970's Fiat 500. Each of the three pieces sports a plate that says: “Lapo and Meritalia pay tribute to the Fiat 500”. Read more »Read Full Story

The head of Italy's Fiat dynasty Wednesday said he was "outraged" over allegations that his late grandfather, legendary industrialist Gianni Agnelli, was a tax dodger, a newspaper reported. John Elkann, whose family founded the automaker, hit out after an investigation was launched into alleged tax fraud linked to the fortune of Agnelli, a former Fiat tycoon and Italy's most famous industrialist. "I am outraged... by the strength of language and the false things (reported) about my...Read Full Story

Creative Entrepreneur Lapo Elkann is the grandson of Gianni Agnelli. Together with his brother and sister he is the majority shareholder of the private parent company controlling Fiat Group. In 2007, he launched his own company, Italia Independent which creates unique objects, clothing and accessories. Prior to that he was in charge of Worldwide Brand Promotion for Fiat Group. In 2001, he was Dr. Henry Kissinger’s Personal Assistant. “To be independent means to write your own story...Read Full Story

At this week’s 50th Furniture Fair in Milan, Italy, Fiat previewed the “Fiat 500 Design Collection”, an initiative by the firm’s marketing boss Lapo Elkann and furniture maker Meritalia. The collection is a tribute to the original Fiat 500 and includes a sofa, a table and a console, all inspired by the 1970's Fiat 500. Each of the three pieces sports a plate that says: “Lapo and Meritalia pay tribute to the Fiat 500”. Read more »Read Full Story

At this week’s 50th Furniture Fair in Milan, Italy, Fiat previewed the “Fiat 500 Design Collection”, an initiative by the firm’s marketing boss Lapo Elkann and furniture maker Meritalia. The collection is a tribute to the original Fiat 500 and includes a sofa, a table and a console, all inspired by the 1970's Fiat 500. Each of the three pieces sports a plate that says: “Lapo and Meritalia pay tribute to the Fiat 500”. Read more »Read Full Story