Larry Ellison

Salesforce.com co-founder and CEO Marc Benioff is sitting down with TechCrunch IT editor Steve Gillmor and TechCrunch co-editor Erick Schonfeld to discuss the socialization of the enterprise. Benioff recently unveiled his own social strategy for Salesforce: Chatter. Debuted at the company’s Dreamforce event, Chatter allows any company to collaborate in real time with a secure, private social network for their business. Content, applications and people will now have profiles, feeds and groups within the platform, enabling them to be connected via a unified stream. In addition, developers will now be able to tap into Chatter’s API to build social enterprise apps off of platform. ... Read Full Story

In his keynote this morning, Salesforce.com CEO Marc Benioff continued his critique on software companies for their lack of development and sense of entitlement. And not surprisingly, the full-on pitch continued for cloud computing with a parade of executives showing the applications they developed on Force.com . About 19,000 people attended Dreamforce, the annual Salesforce.com event. Partners lined up to get on stage. David Girouard of Google showed a map with all their customers around the globe. He recounted a story with Eric Schmidt, who was astounded by the frustrations that CIO's expressed about the architecture they inherited. An Accenture executive said that cloud ... Read Full Story

Salesforce.com announced a new product today called Chatter, which it describes as Facebook and Twitter for enterprises . But during a press and analyst session at the Dreamforce conference in San Francisco, chief executive Marc Benioff said he doesn’t want you to think of Chatter as a social network. That’s some, uh, creative thinking there — Chatter has employee profiles, status updates and news feeds, so it sounds a lot like a social network to me. And Benioff’s explanation suggested that the distinction has more to do with sales and marketing than anything else. Salesforce was careful to position Chatter as a collaboration tool, ... Read Full Story

The next America's Cup looks set to take place in the Spanish Mediterranean port of Valencia in February, after more than two years of legal wrangling over the conditions and venue for yachting's most prestigious event. Defender Alinghi of Switzerland said on Tuesday it is ready to hold its three-leg duel with Oracle in Valencia from February 8, the site and date favoured by the US challenger. Oracle responded by saying it was "very pleased to see that SNG/Alinghi have finally agreed with us that Valencia in February is the correct venue to hold the 33rd America's Cup." Alinghi and Oracle, owned respectively by ... Read Full Story

In his keynote this morning, Salesforce.com CEO Marc Benioff continued his critique on software companies for their lack of development and sense of entitlement. And not surprisingly, the full-on pitch continued for cloud computing with a parade of executives showing the applications they developed on Force.com Go here to read the rest: Cloud Computing: Where to Next? Read Full Story