Lingerie by designers

The hotly anticipated 81st Oscar awards ceremony, to be held in Hollywood, will see a sea of celebrities showered in diamonds and designer gowns walking the red carpet. But what lingerie will they be wearing underneath? Here are Mio Destino’s suggestions of what brands some of the top actresses of the moment would like. Meryl Streep The more mature actress would spoil herself with, exclusive to Mio Destino , Ritratti . With stunning floral embroidery and flattering cut shorts , she will ooze class. Angelina Joile This seductive lady who is with one of the most beautiful men on the planet needs to accentuate ... Read Full Story

We are very happy to share great news! At Draper’s inaugural Etail Awards held at Sketch nightclub in London last night, Mio Destino www.miodestino.co.uk was awarded the Best Marketing Initiative Etail Award . Shortlisted alongside established companies as Oasis, Warehouse, Simply Yours and AussieBum, as a relatively young company, Mio Destino , was thrilled to have been successful in this category. Mio Destino was recognized for their innovation marketing. Drapers quoted “ this independent etailer of women’s lingerie doesn’t miss a trick. It frequently uses fast-moving and imaginative guerrilla marketing campaigns to capitalise on media events and cultural movements, which in turn lead to ... Read Full Story

Corsets are becoming increasingly in demand with celebs such as Amy Winehouse , Kylie , Sarah Jessica Parker and Victoria Beckham frequently sporting them corset on nights out and on the red carpet, it’s little wonder that the rest of us are pining to get one. No longer are corsets restricted to bridal wear (even though they are great for under your wedding dress), you can now wear your corset with pride as an item of outerwear too. So you’ll have the versatility and the option of wearing yours under your clothes, or as evening wear. The great thing about the corset , is ... Read Full Story

Hotmilk maternity lingerie Singer Rachel Stevens loved the designer lingerie that she wore for her 2010 calendar so much that she took it on her honeymoon. The calendar captures sexy pictures of Rachel Stevens in designer lingerie and heels. Rachel Stevens became famous in the pop group S Club 7, before chasing a solo career with hits such as ‘Sweet dreams my LA ex’ and ‘Funky Dory’. She recently regained the love of the nation when she appeared in ‘ Strictly Come Dancing ’. A multi-talented singer/dancer/actress, her girl-next-door sex appeal has always made her a favourite for lingerie and bikini shoots. The 31 ... Read Full Story

The brand new film of Sex and The City premiered last night and the girls at Mio Destino can’t wait to see it! Stunning clothes, a fabulous story line and full-on glamour – what’s not to love? Now, while we can’t wait to see the outfits the girls have on, we’ve been having some fun and guessing which of our fabulous collections of lingerie would suit each character. We all have a favourite,and here we have put together our own fun Mio Destino guide to Sex And The City Lingerie…. Miranda Cool and sophisticated, Miranda would adore the latest collection from Simone Perele . ... Read Full Story