Marketing

by Mike Schultz and John Doerr | originally posted on www.businessknowhow.com ———————————————————————————————————- “I just delivered one of the best seminar presentations of my life,” said the professional. “Too bad only 6 people showed up.” All too often we hear this very avoidable lament. Firms decide to build and market seminars. That’s good. The people who must deliver the seminar in those firms spend days making sure they do a great job. That’s good, too. Unfortunately, in too many organizations the efforts for building seminar attendance often miss the mark. Too many dollars and too many hours are wasted on attendance building tactics that just ... Read Full Story

A term that’s been getting a lot of play for decades is “direct marketing,” and basically the name says it all. Trying to find the most direct avenue to market to an audience has been around forever, and we all use it to some degree – even God uses direct marketing. Direct mail marketing campaigns of years gone by were tainted by the nature of the fact that they were “unsolicited.” They still are, but with today’s methods and technology consumers have the luxury of opting in or out of direct mail campaigns. And that’s the key for today’s marketers. If we are going ... Read Full Story

As business owners, we know the value of networking. Expanding our ability to network using online social media opens us up to a larger world of possibilities. The time is right to add Twitter to your networking mix and gain valuable connections and relationships. A colleague of mine got a client because the person that needed her services searched Twitter for people who could provide it. As Chelsea Moser advises in her post on Twitter and Promoting Your Business , be selective with who you follow. This is not a popularity contest. Following people just to raise your numbers is analogous to handing out ... Read Full Story

Forget dragons and unicorns, cloud gazers will soon be able to look up and see a Nike swoosh. No, it isn't the product of a child's overactive imagination: In the latest technological advance in advertising, companies can now look to the heavens using custom-made clouds called "Flogos." The soap-bubble and helium gas-based concoction is the brainchild of inventors Francisco Guerra and Brian Glover of the Alabama-based SnowMasters, a special effects house that generates fake snow for motion pictures. The idea came out of their attempt seven years ago to create synthetic clouds inside movie theaters - to actually have the audience deluged during storm ... Read Full Story

Happy Family Memories This is an off-topic post to briefly explain where I’ve been for the last three months. I wish I could say it was a wonderful adventure, but it was not. It was life at its worse, but it is life and we all experience it. On November 10 th , my Dad passed away after two months of deteriorating health. My Dad lived with lymphoma for 15 years and to the doctors, that was amazing. To us, however, he died too soon. He was full of life, married to my Mom for over 61 years and never complained when he went ... Read Full Story