As business owners, we know the value of networking. Expanding our ability to network using online social media opens us up to a larger world of possibilities. The time is right to add Twitter to your networking mix and gain valuable connections and relationships. A colleague of mine got a client because the person that needed her services searched Twitter for people who could provide it.
As Chelsea Moser advises in her post on Twitter and Promoting Your Business , be selective with who... Read Full Story
Forget dragons and unicorns, cloud gazers will soon be able to look up and see a Nike swoosh.
No, it isn't the product of a child's overactive imagination: In the latest technological advance in advertising, companies can now look to the heavens using custom-made clouds called "Flogos."
The soap-bubble and helium gas-based concoction is the brainchild of inventors Francisco Guerra and Brian Glover of the Alabama-based SnowMasters, a special effects house that generates fake snow for... Read Full Story
Is postcard marketing an effective way to market your business? It really depends on the message you are sending, the creative nature of the card and the who you are sending it to.
Lets talk about the the message first. In order for a postcard to be effective you have to deliver the message in a creative and interesting manner, that simply means don't cover a 4x6 postcard with the same about of copy that could fill a full sheet of paper. Lots of text scares potential customers away... Read Full Story
Happy Family Memories
This is an off-topic post to briefly explain where I’ve been for the last three months. I wish I could say it was a wonderful adventure, but it was not. It was life at its worse, but it is life and we all experience it.
On November 10 th , my Dad passed away after two months of deteriorating health. My Dad lived with lymphoma for 15 years and to the doctors, that was amazing. To us, however, he died too soon. He was full of life, married to my Mom for over 61 years... Read Full Story
So Crirpin Porter and Boguski (the advertising agency) are up for the challenge of making Microsoft cool again. Not an easy task. According to many analysts, Microsoft has really lost control of its image... becoming cool is going to be very difficult in a world where Apple has been calling the shots for a while. Makes me wonder. Cool has become such an important buzzword. There is a whole science of cool and how to get it. Numerous websites like coolhunting , trendunter etc are reporting... Read Full Story
We’re two weeks into the New Year and I bet many people have already broken one of their New Year’s resolutions! Personally I stopped “resolving” to do things a long a time ago because for me, resolutions only resulted in some type of failure.
However, setting proper goals and aligning them with where you want your business to be in 3 - 5 years can help you achieve things you probably never thought you could.
Make sure your goals are S.M.A.R.T.:
S - Specific about what you want to... Read Full Story
by Mike Schultz and John Doerr | originally posted on www.businessknowhow.com
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“I just delivered one of the best seminar presentations of my life,” said the professional. “Too bad only 6 people showed up.”
All too often we hear this very avoidable lament. Firms decide to build and market seminars. That’s good. The people who must deliver the seminar in those firms spend days making sure they do a great job. That’s good, too. Unfortunately, in too... Read Full Story
A term that’s been getting a lot of play for decades is “direct marketing,” and basically the name says it all. Trying to find the most direct avenue to market to an audience has been around forever, and we all use it to some degree – even God uses direct marketing.
Direct mail marketing campaigns of years gone by were tainted by the nature of the fact that they were “unsolicited.” They still are, but with today’s methods and technology consumers have the luxury of opting in or out of... Read Full Story
Tonight I was watching American Idol and I must admit that I voted…quite a bit. That says a few things about the ubiquity of American Idol as well as my declining ability to care how cool people think I am (I am getting married in three weeks, who do I need to impress other than my fiancé who got me hooked on “Idol” anyway).
Needless to say, I noticed something quite amazing. As I was furiously texting “Vote” to 5702 to vote for David Archuleta I found that I was only limited by the... Read Full Story
What is marketing? I work in marketing and I am not sure what it really is. A lot of people try to tell me that marketing is just manipulating the general public into buying stuff they don’t need. That is 100% true, but people need to stop making it out to be such a villainous thing. I have a close friend in college who tried to tell me that I was a bad person for studying marketing. He told me that marketers made people buy stuff they didn’t need and couldn’t afford and that they were the... Read Full Story
