Mary-Kate Olsen

Mary-Kate Olsen

Mary-Kate Olsen’s (born June 13, 1986) breakout role was on the show "Full House" when she was just nine months old. Due to strict child labor laws, she and her fraternal twin sister, Ashley Fuller Olsen, shared the role Michelle Tanner... [more]

Mary-Kate Olsen’s (born June 13, 1986) breakout role was on the show "Full House" when she was just nine months old. Due to strict child labor laws, she and her fraternal twin sister, Ashley Fuller Olsen, shared the role Michelle Tanner. After "Full House," Mary-Kate went on to star in numerous television programs and films as well as endorse a seemingly endless string of commercial products. She was also the first person called upon the discovery of Heath Ledger’s body, raising some questions about her knowledge of the actor’s sudden death.

Olsen Twins' Beauty Brand To Close

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olsen twins

Mary-Kate and Ashley Olsen. Photo: Andrew H. Walker/Getty Images


Looks like not everything the Olsen twins touch turns to gold.

According to WWD, the twins' 7 year old beauty brand called mary-kateandashley is closing. The brand, which was sold primarily at Wal-Mart included fragrances, makeup, and even hair appliances.

But don't rule them out of the beauty game just yet.

Mary-Kate and Ashley's new junior brand of clothing and accessories called Olsenboye will launch in J.C. Penney stores this February, which gives them another outlet to try a beauty line.

Our two cents is that the closing of mary-kateandashley is a smart move.

The brand was very tween-y, which was fine for when the girls were tweens. But they've matured into designer-wearing, red-carpet walking fashion muses and it makes sense that they would want a brand with their name on it to reflect that.

And say what you will about the Olsen twins, but they're nothing if not business savvy!

Olsen Twins' Beauty Brand To Close originally appeared on StyleList on Fri, 06 Nov 2009 13:32:00 EST. Please see our terms for use of feeds.

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