Meg Foster

Companies and individuals use various means to reach out to the maximum number of potential customers. Newspapers, TV channels, magazines, Internet, and now mobile phones have become a potent tool to convey the messages of the companies to the customers. Mobile marketing & proximity marketing today are increasingly being used to send across messages of the advertisers to the customers. Marketing through the use of phones is commonly sent as a text message to notify individuals of various...Read Full Story

Private mobile phone subscribers often use text messages compared to commercial businesses who are any way coming up forcefully to have a share of the service. Short message service gateways were introduced when commercial and private subscribers streamed up. Its role was to control traffic from messaging services. Short message service gateways were also introduced to transmit mission messages for entertainment and delivery of content. Gateway service provides can be used as mobile phone...Read Full Story

Savvy businesses and marketers alike have long used coupons to ensure their products and services are ending up in the hands of consumers. Too often though coupons were expensive and the return on investment was not as high as it could be. Now, mobile coupons are revolutionizing the way in which coupons work, getting them in the hands of consumers at a fraction of the previous cost. What are Mobile Coupons? Mobile coupons work just the same way as regular coupons, carrying all of the same...Read Full Story

Telstra has announced plans to cut internet access of their 1.6 million iPhone and Blackberry customers. The telco made the announcement following reports of millions of dollars lost with customers overspending and refusing to pay bills. An "app cap" will be implemented to those who over spend, barring services to users of smartphones until the following month. Telstra's chief financial officer, John Stanhope, says the main problem is the "bill shock" that customers experience when they do...Read Full Story

Mobile coupons are one of the latest and most effective ways in which businesses can get their products and services in the hands of consumers. What are Mobile Coupons? Mobile coupons are distributed in a totally different manner to traditional paper coupons. Instead of sending them out via the mail, mobile coupons are, with permission, sent directly to consumers mobile phones. Once received, they work in much the same way as regular paper coupons. Mobile coupons retain all of their features...Read Full Story