Mel Brooks Starts Nonprofit Foundation To Save [the] Word 'Schmuck'

"The Onion" comes through with another funny article which begs the question, "Can this possibly bear any truth to it or is it just satire? My thoughts on it are that it could very well be a true" article but who knows for sure? As stands though, I am not sure if I'm all that convinced that it isn't really just a ploy by the ever hilarious Mel Brooks. On the other hand, it is just like him to create, produce, and/or promote a 'Shmuck' Foundation. He's such a funny man insomuch that the whole concept tickled my funny bone. I can easily imagine Mel Brooks incorporating such a routine into one of his films or even make a film as its main idea.

*I have the old Dr Pepper jingle in mind.
"I'm a shmuck, he's a shmuck, she's a shmuck. Wouldn't you like to be a shmuck, too?"