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The MMSFW launch parties - four in one night!

From:  fashionising.com
Motorola Melbourne Spring Fashion Week kicked off last night, a day early and with not one but four different parties! The créme de la créme of Australia's fashion world kicked things off at Alto, the visually stunning 25th floor of Melbourne's Langham hotel. Drinks, cakes, oysters, and models galore all helped set the theme for what will be a hell of a week. Of course, things didn't store there. The official launch party after party (because you need a title for an excuse to party... Read Full Story

Claude Maus flagship store opening

From:  fashionising.com
During Motorola Melbourne Spring Fashion Week , one of Australia's great underground fashion labels Claude Maus opened a flagship store in Melbourne. I had planned on getting on down to the launch, but alas I was running around organising things for Fashionising.com's own MMSFW event for the night. Judging by the photos though, it's a store that will definitely be worth checking out. Tucked away down Melbourne's Manchester Lane, in a gorgeous heritage building, and with a unique and... Read Full Story

DJs pre-Melbourne Spring Fashion Week show

From:  fashionising.com
In their attempt to pip both MYER and Motorola Melbourne Spring Fashion Week to the post, Australian high-street retailers David Jones have held their Spring-Summer 2007/2008 collection shows. Fashionising.com was at the VIP launch last Tuesday to lap up the new season's looks and bring back the key looks for you. We were also along to the subsequent photocall, featuring models from the show including the face of David Jones, Megan Gale, and Mario Testino's muse, Catherine McNeil... Read Full Story

Hot in the City: White Suede at MMSFW

From:  fashionising.com
There was nothing truly unique or standout-ish at White Suede, who hit the runway for Motorola Melbourne Spring Fashion Week's day one parade at Melbourne Town Hall. But what they did present was a pretty, simple and easy-to-wear collection. Floaty mini-dresses in white and florals, and high-waisted pants and shorts were the staples of the collection. All up the outfits appealed to the idea of throwing on a simple dress, a cute pair of heels, and looking suddenly gorgeous with minimal... Read Full Story

Style Wars: Kate Hurst at MMSFW

From:  fashionising.com
If there's any one piece so far at MMSFW that I want to run out and buy, it's the cropped leather jacket sent down the runway by Kate Hurst. Ok, so I have a few already... but this one was right on trend. And having kept an eye on the leather jacket trend , it's one I love. But enough of that - there were other things to adore in Kate Hurst's collection as well. Specifically, another bunch of cute, highly wearable mini-dresses. Ruffles have definitely emerged as a trend through Motorola... Read Full Story

The Looking Glass: Husk at MMSFW

From:  fashionising.com
For me, Husk were the stand out of Thursday night's Motorola Melbourne Spring Fashion Week show. From the crumpled mini-dress that subtly seeped from yellow to a khaki-ish green, to the bold and wonderful accessorising, Husk finally took the show up a notch. Other pieces that stood out included a raven-print puff sleeved dress (below left) and metallic skinnies worn under a black tulip mini-dress. All in all the detail at Husk was carefully attentive and it showed. Check out all... Read Full Story

The Looking Glass: Husk at MMSFW

From:  fashionising.com
For me, Husk were the stand out of Thursday night's Motorola Melbourne Spring Fashion Week show. From the crumpled mini-dress that subtly seeped from yellow to a khaki-ish green, to the bold and wonderful accessorising, Husk finally took the show up a notch. Other pieces that stood out included a raven-print puff sleeved dress (below left) and metallic skinnies worn under a black tulip mini-dress. All in all the detail at Husk was carefully attentive and it showed. Check out all... Read Full Story

Style Wars: Friedrich Grey at MMSFW

From:  fashionising.com
Wide-leg jeans may be growing more popular as a mainstream trend, but in the underground Melbourne fashion scene skinny jeans show no sign of slowing down. Friedrich Grey was another designer that used them, accompanied by cool vests and hoodies on the boys. For the girls it was dead sexy sheer tops layered over barely-there singlets. Though all the photographers were probably miffed by the ridiculously fast and angry music (which had the models practically running down the runway), all... Read Full Story

Fashionising gift bags and giveaways at MMSFW

From:  fashionising.com
We're partying hard for Motorola Melbourne Spring Fashion Week ... and for fashionisers coming along to our Baroq House parties you'll be able to treat yourself to a free gift bag compliments of our fashion week sponsors. Each night's bags are slightly different - but all in all our sponsors include: Burberry Headmasters Beauty Kocho Spa Durex Shop Till You Drop Magazine Notebook Magazine Liquid Infusions Xiang Hair Palmers Olrik Denmark Chocolate Box USA Foods... Read Full Story

ARA Lord Mayor's Innovation Award

From:  fashionising.com
During the chaos of Motorola Melbourne Spring Fashion Week , we were pleased to be able to take an afternoon out to attend the Australian Retailers Association / City of Melbourne Lord Mayor's Innovation Award luncheon. To start off the event, a panel of previous winners, including Fashioniser Fiona from Hidden Secrets Tours , responded in depth to questions around business innovation and the future of retail. Next, the nominees for the Lord Mayor's Award were introduced. The nominees... Read Full Story
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