Mobile 2.0

Building a successful mobile app is more challenging, writes Berry. For more of Berry's mobile marketing wisdom, read her full post on VentureBeat: How to get in on the Mobile Boom. ... Read Full Story

I just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. The results are not as much surprising as they are revealing. According to Nielsen, total minutes spent on social networking sites has increased 83 percent year-over-year. Twitter, the social media darling that can never seem to satisfy our insatiable appetite for all things orbiting the Twitterverse , experienced extraordinary growth in the last year with total time spent up by over 3,700%. While currently ranked 5th, Twitter's dramatic groundswell is the most notable ... Read Full Story

Maybe we are truly approaching the year of mobile. Maybe we’re not. Maybe we should just stop trying to label these things and stick to the facts. According to comScore you can add a piece of data to the mix that shows growth in the access of local information using mobile devices which will warm the hearts of app developers everywhere. The 51% spike in users seeking to gather local information is broken out across the following platforms comScore’s senior VP Serge Matta comments “Given the explosion in application stores and associated marketing efforts, along with the growth in mobile phones using faster data ... Read Full Story

The 2009 Mobile Marketing Association (MMA)’s Forum opened yesterday in New York City to bring together industry experts and executives to discuss a wide range of topics related to the mobile channel. While discussing all aspects of mobile, this year’s event will focus on consumer engagement, branding in the mobile channel and social media, among others. Hearing from executives from a wide array of mobile-based companies, the forum will emphasize marketer’s case studies and discussions around privacy, location services, and creating opportunities through the evolution of the market. While some have argued that mobile marketing as a whole is seeing slowing growth this year, ... Read Full Story

On Friday, FLO TV will debut on the small screen. But it’s a small screen that’s bigger than the smaller screen they’re famous for. This Friday, Qualcomm’s mobile broadcast subsidiary FLO TV will expand its service nationally. It’s a move that’s been in the making for quite some time, one that comes hand in hand with DTV transition, which provides the the broadband spectrum vital for the FLO mobile TV network. As it stands, FLO TV will reach 39 new domestic markets with a potential audience of 200 million everywhere from Boston to San Francisco. And that’s just the beginning. By the end of ... Read Full Story