Quantum of Solace iPhone App

As I think we'll come to expect with all future blockbuster movie releases, the new James Bond movie, Quantum of Solace, has followed The Dark Knight in launching a free iPhone Application.

Quantum of Solace James Bond iPhone application

The Dark Knight iPhone Application was impressive principally as it was original and very quick off the mark. The Quantum of Solace iPhone App could be more indicative of the future of this sort of venture.



Basically, the Quantum of Solace App is what you might expect from a fairly bog-standard set of DVD extras. There is a trailer and a teaser trailer (admittedly both slightly shoddy in terms of the quality translated to the iPhone's screen size - bit lazy that).



There is also a list of 'Blogs', which are essentially short interview features with various members of the crew (not the cast, although they promise updates). There are currently 20 of these but, having watched a couple, they're real rainy-day material.



In addition, there is some fairly cursory information about the film, cast and crew and a link to 'preview and buy' the theme song, Jack White and Alicia Keys' 'Another Way to Die', from iTunes. I'm not going into depth on the song, but the bass line seems perfect for incidental music and very catchy while the actual song bit is, to put it mildly, a bit pony.



All in all I was a bit disappointed with the Quantum of Solcae iPhone App, although I applaud the sentiment. Ringtones and skins/wallpapers are pretty standard promotional fare for this sort of thing, and it would surely be worth giving a few of these away just for the publicity. I'm looking forward to slightly more innovative uses of the iPhone Application facility by upcoming movies.