Pomegranate Phone NS08 from Nova Scotia – Super 5-in-1 Handphone

The uber cool Pomegranate NS08 Concept Phone from Nova Scotia caught my attention with its super features. Other than being a normal phone, it has some really powerful features which is like a 5-in-1 compact device, with the following handy features:

1. Projector
2. Global Voice Translator
3. Coffee Brewer
4. Shaver
5. Harmonica

Check out the promotional video below to see for yourself the potential of this mobile phone.

The interesting thing about this phone is that it is actually non-existent. A pity really.

The Pomegranate is a fictional mobile phone, from Nova Scotia which was released in late September 2008. The website boasts a number of comic features (such as a video projector, live voice translator, harmonica, coffee maker, and shaving razor, among many other standard features that current leading mobile phones have), but upon clicking “I’ve seen enough” or “Release date”, an array of information about Nova Scotia and its culture is displayed. The campaign, which included online advertising on sites in New England, is an attempt to attract interest in Nova Scotia and establish it as a desirable place to live and do business.

The Pomegranate phone is the latest campaign from Communications Nova Scotia’s Come to Life initiative, the place-branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $300,000 on the ad campaign, though the website received more than 1,100,000 visits from 201 countries/territories since its launch on September 30, 2008, and they are considering it to be very successful.

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