Offline Marketing And Advertising

Carl's Jr. is back to flipping naughty burgers. Some people thought it odd when Paris Hilton feasted on a Carl's Jr. Burger while soaping up a Bentley: Not me. During my twelve years of Catholic School there were many fund raising events. And one of the most lucrative involved two or three of us in bikinis jumping up and down by the side of the road waving "car wash” signs. The nuns had no problem, after all cleanliness is next to godliness. But being perky little twits, who... Read Full Story

As an online advertiser, you can actually take advantage of the Offline Rush -- and maybe stretch your holiday ad budget as well. Especially if you are a multichannel or off-line retailer who’s aiming to boost holiday sales, then it’s possible to consider pacing your ad spends differently through Christmas Day and beyond. Take a look at these interesting findings from Microsoft’s Atlas Institute, based on last year’s holiday season. Atlas analyzed display ad consumption (red line below... Read Full Story

Congratulations to a colleague and friend, Brett Astor ,for publishing his first book: Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising. It was quite the achievement. Brett came into our offices at Room 214 yesterday with the book in hand and a sense of accomplishment. I have people encouraging me to write a book, but it's one of those goals I've never seemed to be able to reach. It takes some serious dedication to sit down and hammer it out. The website... Read Full Story

Once again, we’ve got an advertiser to review the advertising that consumers are subjected to everyday in their living rooms. This time, we have one who commissioned and approved one of this year’s most talked about ads - the Nike cricket commercial, the first for the iconic brand in India, says Sanjay Gangopadhyay, Marketing Director, Nike India.             ASIAN PAINTS ROYALE Continues to leverage ‘royalty’ by using the Pataudi family. Soha Ali Khan’s introduction and interplay with... Read Full Story

Looking for the freedom and flexibility of part-time work over salaried security, Japanese youth can now turn to Otetsudai Networks for instant daily employment wherever they are. Once signed up to the service with a mini-cv illustrating skills and focus, they can take a daily GPS reading on their phone and just hang out waiting for offers. Businesses looking for immediate staffing or individuals looking for specific help can send a request to Otetsudai Networks and receive a list of... Read Full Story