Ole Von Beust

Beiersdorf (Nivea) - an Example of a Successful Political Strategy Politics is sometimes aiding business. A clear example happened in Hamburg in October 2003. The German insurer Allianz owned 44% of the shares of the Beiersdorf Corporation and actually wanted to sell these shares. Proctor and Gamble was one of the firms which wanted to acquire Beiersdorf because Beiersdorf owned Nivea a brand with a very strong market position. However the management of Beiersdorf wanted to keep its independence and did not like to be annexed by a giant company like P&G and was afraid that after the take-over P & G would dismantle ... Read Full Story

Beiersdorf (Nivea) - an Example of a Successful Political Strategy Politics is sometimes aiding business. A clear example happened in Hamburg in October 2003. The German insurer Allianz owned 44% of the shares of the Beiersdorf Corporation and actually wanted to sell these shares. Proctor and Gamble was one of the firms which wanted to acquire Beiersdorf because Beiersdorf owned Nivea a brand with a very strong market position. However the management of Beiersdorf wanted to keep its independence and did not like to be annexed by a giant company like P&G and was afraid that after the take-over P & G would dismantle ... Read Full Story

Bürgermeister Ole von Beust exklusiv im Interview mit BILD über die Millionen-Sonderzahlung an HSH Nordbank-Chef Dirk Jens Nonnenmacher.Foto: Sybill Schneider 1 Stimmen Read Full Story

Wikizines are interactive magazines that anyone can create or edit - and this one is about Ole Von Beust. Here you can find fresh voices and respond in real time. Some members write articles about recent news and trends related to the wikizine's topic, others recount relevant personal stories or share their favorite pictures and video clips. Got an interesting idea or story to share with other members of this wikizine? Well, then put on your journalist's cap and add your own article! Read Full Story