Online Business Development Strategies

Subscribers: Pay a Fee or Get It Free? A lot of new website owners add subscriber revenues to their calculations when figuring their break-even date and potential for profit. Not a good idea. Subscriber sites are fast disappearing from the webscape and for good reason. Why pay when you can get it for free? As a site owner with expertise for which others would pay to read, it’s hard not to think about subscription revenue but the plain fact is, online subscriptions have never really taken off the way we all thought they would. The New York Times went the subscription route with its ... Read Full Story

7 Key Tips For Engaging That New Client: The Discovery Phase Congratulations! You landed a web seo OR OPTIMIZED copy writing gig and you’re about to discuss the project with your new client. Usually these chats take place by phone since your client could well be a few time zones away. Now, during this initial conversation – sometimes called discovery – your objective is to ask the right questions and take careful notes. The closer you come on your first draft the faster you move on to the next assignment. (And the happier your clients!) So, during this initial conversation, here’s what you want ... Read Full Story

7 Stumbling Blocks on the Path to Converting You worked hard to get that visitor to your home page or landing page. Maybe you even spent money using a PPC program like Google’s AdWords. The W3 is a dynamic, active and GROWING marketplace with 6,000 new sites hitting the bandwidth everyday . You read the books, and maybe even hired an SEO who sold you a bunch of smoke and mirrors. You built your site to entice visitors to perform the most desired action – the MDA. Buy something. Sign up for your newsletter. Provide an email in exchange for a free ebook. Your ... Read Full Story

Satisfy This Guy, You Can Satisfy Any Site Visitor Multi-Channel Product Access: Reaching the “Spoiled” Buyer How many ways can consumers buy the products you sell? The buying practices of many consumers have been changed by the world wide web. The brick and mortar outlets are still top pick with shoppers. However, a recent study indicates that more than half of all consumers consider access to goods in a variety of ways very important. Not just a store. Not just a website. Not just a toll-free number or quarterly four-color catalog. Different consumers want product access through a number of channels. And these aren’t ... Read Full Story

E-Mail Campaigns: Don’t End Up in the Trash Bin E-mail marketing is a fundamental element of online promotion. E-mails can be personalized, targeted, automated and even gussied up with template-based backgrounds and animated images. All good. So, why do so many e-mail campaigns fall short of expectations? And, what can you do to enhance the success of your next e-mail series? Manage Your Subscribers Not all subscribers are alike. Some are opt-ins who look forward to your updates on new product listings and sale items. Some are previous customers. And some of those e-mail addresses ended up in your database simply because a visitor ... Read Full Story