The Flack posts an insightful look into the use of YouTube for PR battles in article entitled " The Beeb Battles Back ": One technique we used to counter the news program's growing quest for drama entailed taping the taping. In exchange for access to our newsmaker client, we demanded (and were granted) the right to film the interview. When the news crews' cameras shut down, so did ours. We would then have unedited footage to make available on an as needed basis, but with few outlets on which... Read Full Story
Do you want to get a head start on your competition in the New Year? While your business counterparts are set to spend thousands of dollars in costly advertising campaigns, you can get yourself ready to spend NADA in free publicity this year. But in order for you to be a success, you have to do some legwork. The key to free publicity is knowing the media players in your local community or city. What is the contact information of all newspaper outlets, radio and television stations in your... Read Full Story
Are you an established Affiliate Marketer? Do you have a list of budding Internet entrepreneurs? We have the Perfect product set and generous affiliate program that will have you salivating! The worlds first network of over 20,000 Local and Special Interest communities that combine the best of Social and Business Networking, Social Media such as Videos, Blogs Photos, Articles, with Social Information and Social Benefits. Added to that is our powerful "Next Level" Affiliate Program. Rather... Read Full Story
The second phase of The Dark Knight’s campaign has rolled out and I have to hand it to the folks at 42 Entertainment (to whom Warners subcontracted the marketing), this is undeniably the most comprehensive campaign I have ever seen.
While some say the whole thing is overkill and people will be sick of the movie by the time it hits this summer, I think it was precisely crafted for the fanboy/comic book geek crowd and they are eating it up! The media coverage for the campaign has also been... Read Full Story
We’ve generated some super coverage for Streetcar recently. They really are a client that’s ideal for Loop PR - we can generate great news with them and offer something of genuine value to journalists.
One of the most pleasing bits of recent coverage was in the FT - it shows the merit of having a great case study! You [...] Read Full Story
Xrio Partner and Partner+ resellers can take advantage of Xrio’s very own PR services. Our professional PR team can provide industry expert assistance to help maximise your business potential through proactive PR and Marketing. All projects are completed to your requirements and can be delivered either locally, nationally, and/or internationally.
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There’s a very interesting piece over here by Michael Arrington about a new app on facebook. It appears people are using the app to ‘friend-harvest’, which is not something you could publicly say without fear of prison until a few years ago.
As a PR Agency, Loop are reasonably active in the online space and sites such as [...] Read Full Story
This is our group blog, which is unique because any Zimbio member can post an entry to it. Some members blog about recent news and trends related to the portal topic, others recount relevant personal stories. You can also comment on and rate existing blog entries, to voice your opinion and to help the community identify which members and entries on the portal are must-reads. Got an interesting idea or story to share with other members of this portal? Well, then put on your PR blogger's cap... Read Full Story
Wincarnis, a drink famed across the world for its medicinal purposes for 120 years, yet overlooked
here in the UK, has become one of the UK’s leading alcoholic exports to the Caribbean. Read Full Story
So this was the big weekend for all the wannabes out there in TV reality land with the exciting conclusions to ‘Britain’s got Talent’ and ‘I’d Do Anything’ (a true PRism).
It got me thinking, especially with the title of the latter, that there has to be a show in the making for PRs to compete in – a sort of Apprentice but PR focused rather than sales, with Max Clifford in the Alan Sugar role (still trying to think of the catchline).
Tasks could include positive PR for Amy... Read Full Story
