"Overseas political groups are increasingly seeking to raise their legitimacy and sell their agendas in their home countries through communications outreach to US politicians, media, think tanks , and other influential audiences," writes PR Week . The party of former Ukrainian "Orange Revolution" leader Yulia Tymoshenko is working with TD International, Glover Park Group and Dezenhall Resources . Armenian defense minister Serge Sarkisian, "who plans to run for president," has hired Burson... Read Full Story
Today, students in SMU's Advanced Communication Skills class heard from Scott Baradell, founder of Dallas PR firm Idea Grove. Baradell provided a fresh perspective on how students must learn new forms of communication, such as blogging and podcasting, to enhance their communication skills and give them an edge with prospective employers. He said communication professionals no longer refer to blogging as a flash in the pan. In fact, he characterized blogging as "huge" for the communication... Read Full Story
Put on your sunglasses. The future of corporate communications is bright, even blinding. Students in this Advance Communications Skills class will spend this semester exploring new strategies and tactics being used in professional communications. Forward thinking communication professionals understand that the Internet is constantly changing the way we give and receive information. Consumers now access media, information and entertainment in a variety of ways--anytime, anywhere. In this... Read Full Story
With all of the new technology, how do you brand your company for the public eye?
The answer is easy: publicity . Simple publicity matters the most, but reporters will find more if a company does some amazing tasks within their industry. The latest additions to Brand Thy Company is Publicity.
Marketing a small or unforeseen business is a bit transparent and can cause frustrations in the beginning. Find a unique niche that’s profitable, but needed by a pinch of society - voila! You are... Read Full Story
Stylus Magazine posts an interesting article on what Steve Savoca of Domino Records (think Arctic Monkeys , a perfect example of this phenomenon) calls "priming the pump": a marketing technique that gets social networking sites and blogs (hi there!) to generate buzz. By priming the pump, the goal is to get enough info out there so that the consumer becomes the one hyping the product (in this case, the band). Following the growth of things like blog tags and MySpace friend counts, both the... Read Full Story
During my usual Sunday evening read through my favorite blogs, I read an interesting post at the Brazen Careerist titled “ How to build buzz around yourself “. I am a big believer in networking and building relationships and this post gives some good advice for networking and building buzz for yourself. The key points about how to build buzz for yourself is:
1. Be known for good work.
2. Contribute to the community.
3. Shape your own destiny.
4. Think in terms of experience and get off... Read Full Story
We know there are many communities on various subjects on the web. Joining one of them could be fun - you get to meet people like you, discuss ideas, seek help on a project, post a vacancy, tell people you are looking for a change, or just read what others are saying. This is a list of the popular online communities on public relations. Check them out.
YAHOO GROUPS (Global) YoungPROs (3163 members so far) Your connection to early to mid career public relations professionals. Image... Read Full Story
I like reading Neville Hobson’s blog. He’s at the cutting edge of PR, including having a business in the virtual land of Second Life . I need to know about PR because it can be useful to accounting professionals. In the right hands that is. Today he wrote a story about IKEA :
Ikea […] is to launch its own range of houses in Britain. The timber-framed homes – known as BoKloks – have been pioneered in Scandinavia by Ikea and the Swedish construction company Skanska. But now they are being... Read Full Story
Some time ago I responded to a general invitation for new bloggers to be part of the b5media blogging network and I'm happy to say I was accepted. The immediate outcome is my new Business and Blogging site, within the just-launched Business Channel on b5media. Other blogs announced in the Business Channel are listed in this post on Blogging and Business . Read Full Story
