There’s a very interesting piece over here by Michael Arrington about a new app on facebook. It appears people are using the app to ‘friend-harvest’, which is not something you could publicly say without fear of prison until a few years ago.
As a PR Agency, Loop are reasonably active in the online space and sites such as [...] Read Full Story
We’ve generated some super coverage for Streetcar recently. They really are a client that’s ideal for Loop PR - we can generate great news with them and offer something of genuine value to journalists.
One of the most pleasing bits of recent coverage was in the FT - it shows the merit of having a great case study! You [...] Read Full Story
Wincarnis, a drink famed across the world for its medicinal purposes for 120 years, yet overlooked
here in the UK, has become one of the UK’s leading alcoholic exports to the Caribbean. Read Full Story
For anyone wondering what happened to Nick Booth in his charity boxing match (Alex mentioned it in his ‘how not to do it’ blog from 21st May), Nick just sent me the link to the footage: journaLOST
I warn you now, it’s not pretty - and I can only apologise for the cameraman’s interest in the bottom of the girl with the ’round 2′ sign.
Nick Booth - hero for raising money for charity or lunatic for accepting the bashing? or both? What say you?
Possibly related posts: (automatically... Read Full Story
So this was the big weekend for all the wannabes out there in TV reality land with the exciting conclusions to ‘Britain’s got Talent’ and ‘I’d Do Anything’ (a true PRism).
It got me thinking, especially with the title of the latter, that there has to be a show in the making for PRs to compete in – a sort of Apprentice but PR focused rather than sales, with Max Clifford in the Alan Sugar role (still trying to think of the catchline).
Tasks could include positive PR for Amy... Read Full Story
With 15 years in PR under her belt, EML Account Director, Anu Ramani, knows a thing or two about presenting PR as a professional industry. At EML’s staff training day in May, Anu shared her thoughts on what it means to be a “PR Professional” and why it is so important. I’ve asked Anu to give us a brief recap on a subject that she’s very passionate about:
“When you say ‘PR’ to most people they think about media relations and writing press releases, no one ever thinks ‘professional... Read Full Story
Burger King are in the news these week after revealing that they are soon to start selling an £85 burger! This will start to be rolled out in high end London locations next month and is rumoured to be made from imported Japanese wagyu beef (though after pressure, plans to include foie gras have been dropped.) £85 Burger King burger reported in the Sun The general consensus is that this is a PR stunt positioning Burger King as a premium alternative to McDonald's. There is widespread debate as... Read Full Story
Okay, here's a tough one, what is your message ? What is the central idea behind your business? Two or three people can run the exact same business, whether it's a clothing line, a dry cleaners, a law practice, or a skin care company, and the message behind each of the businesses can be completely different for each one. It is vitally important to understand what your message is and what you are trying to communicate to your prospective clients. Take a few minutes and write a description of... Read Full Story
There are firms that charge per placement. In other words, you do not pay for the media until they place a story. This sounds awfully attractive, but in my experience, it is not the way to launch an effective brand-building campaign. Look at it from the perspective of the media relations firm. If they are only going to get paid for the media they place you in, chances are they are going to try what they consider will be their easiest placements. If those magazines or TV programs pass, what is... Read Full Story
