REAL ESTATE - NJ

Coldwell Banker isn't letting the nation's financial crisis get them down. Instead, they're debuting some innovative technology in the form of a customized online platform optimized for iPhone users. With their new iPhone-ready site available from iphone.coldwellbanker.com , you can perform real-time searches for homes or home values right from the palm of your hand. This launch makes Coldwell Banker the first full-service national real estate brand to launch a customized online platform just for the iPhone. Although this iPhone "app" isn't a true app in the sense that you download it from the iTunes app store, it may as well be. This fully-functional ... Read Full Story

FD kinesis is continuing to help the 100-year+ Coldwell Banker brand blaze a path of innovation in the real estate industry with today’s launch of the first fully-integrated, home search and home valuation tool for iPhoneTM users from a national, full-service real estate brand. Users who visit coldwellbanker.com using their iPhone (or iPod Touch) Safari browsers will automatically be presented with the specially-designed iPhone version of the site, which offers a streamlined, nationwide home property search and home value estimator tool. Users need no special software to benefit from this enhancement to the Coldwell Banker mobile technology. A review of the site is available ... Read Full Story

In its latest strategic move on behalf of long-time client Coldwell Banker , Kinesis has partnered the global real estate franchisor with Dash Navigation, Inc . making it the first real estate company to allow drivers to access real-time real estate listings and property details from their vehicle and instantly create a route to them. Consumers can search for homes with the Coldwell Banker “Home Search” button now available on Dash GPS units—the first Web-accessible portable navigation system. This relationship extends the Coldwell Banker brand’s reach to those who are actively in their cars and on the move searching for new homes, supporting the ... Read Full Story

Trying to create virality from scratch is a difficult proposition at best. Expectations run very high and often the results don’t meet them. There are so many variables, like timing, content, and target audience, that are out of your control, it’s hard to project success. But we have to say regardless of the outcome of this campaign (we will have to wait and see) we just put together for Coldwell Banker , we are really proud of the work. A little background: Coldwell Banker has just launched a new market positioning supported by a new TV campaign featuring the founders of the 100 year ... Read Full Story

Eligibility : To enter the Sweepstakes you must be a legal resident of the fifty (50) United States (other than a resident of the District of Columbia or New Jersey), and be 21 years of age or older. This Sweepstakes is void in District of Columbia, New Jersey, Puerto Rico, and where restricted or prohibited by law . Promotion Period : The Coldwell Banker $15,000 Makeover Money Sweepstakes 2008 (the “Sweepstakes”) begins at 9:00 a.m. (Eastern Time ["ET"]) on August 1, 2008, and ends at 5:00 p.m. ET on September 30, 2008. Limit : limit one (1) online entry per valid email address or ... Read Full Story