Disney planned to market a brand of wine named after the cartoon movie Ratatouille. But the business plan fell through and Costco has pulled out of the deal. Here is the full story on the Costco pull-out: http://www.winespectator.com/Wine/Features/0,1197,3921,00.htmlRead Full Story
Ratatouille was a big success in the box office, so why not in the wine aisle. Ratatouille Wine, an interesting concept, but doesn't look like it'll become a blockbuster business success.