Reese's Peanut Butter Cups

Still looking for a Father's Day present for your Big Daddy? Look no further than Theo Chocolate's Big Daddy candy bars , upscale, versions of classic campfire s'mores and peanut butter cups using Theo's organic and free trade chocolate. My husband is a peanut butter kind of guy. His eyes light up at the thought of peanut butter ice cream, peanut butter milk shakes or peanut butter brownies. He puts peanut butter on bananas, bagels and chicken (as in chicken satay with peanut sauce). And his favorite candy bars are Reese's Peanut Butter Cups . So when I came across Theo's Big Daddy Peanut ... Read Full Story

Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter . Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of consumers (we’re talking trillions!) want to spend time watching online video, and also because it’s becoming easier for them to watch videos sent via email. Read Full Story

Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter . Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of consumers (we’re talking trillions!) want to spend time watching online video, and also because it’s becoming easier for them to watch videos sent via email. Today, I’ll offer some tips on how marketers can create videos that consumers will want to receive via email and watch online. I’ll aso explain explain how marketers can analyze the results of their video email marketing ... Read Full Story

mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single message–for example, by including video in an email marketing message, which engages the recipient and also makes the message viral. We’re so forward-thinking that it’s only been recently that the rest of the marketing industry has caught up, and realized that–like chocolate and peanut butter–video and email can be combined into one message to really entice consumers. Two great tastes taste great together, indeed! According to analyst David Daniels at Forrester Research, putting a video link ... Read Full Story

mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single message–for example, by including video in an email marketing message, which engages the recipient and also makes the message viral. Read Full Story