Reese Witherspoon Announces Debut Fragrance, 'In Bloom By Reese Witherspoon'

Movie beauty and mother of two children Reese Witherspoon is joining the ranks of Hollywood celebrity perfumers, announcing the plan to launch her own which is called "In Bloom By Reese Witherspoon". The scent, which is created in partnership with cosmetics giant Avon, will be released November later this year and priced at $34 a bottle.

"It was a unique experience for me because I had no idea what goes into making perfumes," said Reese of creating her own perfume. "I thought you just pick a fragrance and it's easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting."

Reese, moreover, gushed "In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume."

"In Bloom is indicative of where I am in my life today," she explained further about her soon-to-be-launched perfume, which is described as a gardenia, magnolia and jasmine scent. "I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling - it's very sensual, very romantic and alluring."