Roberto Cavalli's H&M Advertising Campaign
Here is a first look at Roberto Cavalli's advertising campaign for H&M.
Cavalli gathered 150 friends and sexy models to his hilltop home in Florence, and used his garden as the backdrop for his H&M campaign, shot by Terry Richardson.
In the shot above Cavalli is surrounded by models in his trademark leopard-print silk dresses, corseted and ruffled halter tops and sequined beaded gowns. Long and short evening looks form the core of the collection of 25 women's pieces, lingerie, matching accessories and 20 men's pieces. Many of the pieces I posted in my Sneak Peek.
There will also be a TV commercial to go along with this campaign. Roberto is the star. He emerges on his staircase, the crowd cries: "Mr. Cavalli! Mr. Cavalli! You missed the party!" To which he responds: "How can I miss the party? I am the party".
As I always say I can not wait for this collection to launch on 8 November.
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Roberto Cavalli Pictures and Style
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