Rory Sutherland

Rory Sutherland of the OUCH Pro Cycling Team Presented by Maxxis has been honored as 2009 Domestic Male Roadie of the Year in the upcoming issue of VeloNews. For the full story, go to http://www.bikeworldnews.com Read Full Story

Mr Sutherland discusses perception in the life around us. In his presentation he makes this comment" The interface fundamentally determines the behavior." One of the things he discusses is "Intangible Value", take a listen to his presentation: Now take a step back and think about how that information can be applied to your life, your business, your photography. Read Full Story

rrhobbs: RT @AdLand: TED Talks Rory Sutherland: Life lessons from an ad man: You would do yourself a great di.. http://kl.am/42md Read Full Story

I think it's great news that Rory Sutherland has been made the flag-flyer at the IPA. This is for two reasons. Firstly he's a direct marketer through and through. And whilst the traditional mass-analogue advertising model still has a big role to play in marketing communications, times have changed with the advent of the internet, mobile and ipods. One-to-one communciation is becoming an increasingly important, if not dominant model. As a direct marketer with a broad mind, Rory is a great choice to be the standard bearer of this change in the advertising community. His appointment marks a coming of age for direct marketing. ... Read Full Story

Wikizines are interactive magazines that anyone can create or edit - and this one is about Rory Sutherland. Here you can find fresh voices and respond in real time. Some members write articles about recent news and trends related to the wikizine's topic, others recount relevant personal stories or share their favorite pictures and video clips. Got an interesting idea or story to share with other members of this wikizine? Well, then put on your journalist's cap and add your own article! Read Full Story