Rosie the Riveter WWII Home Front National Historical Park

Rosie the Riveter Rosie the Riveter has been a symbol of the strength and determination of women since she was first introduced in the early 1940’s. She and her slogan “We Can Do It” was used during World War II to try to recruit women to work in the factories while the men were off to war. The factories needed workers to build planes, trucks, weapons and equipment for the war effort. The War Advertising Council stepped in with a “Women in War Jobs” advertising campaign. The hope was that by showing the nation that women could work in factories, women all over the ... Read Full Story

During World War II, women’s work in factories was essential for the survival of America due to the shortage of manpower from so many men off fighting the war. The women were recruited with images of strong women like that of Rosie the Riveter. This propaganda was disseminated through print, film and radio. The name Rosie the Riveter was given to the woman depicted on most of the propaganda posters. These ads helped to recruit women who previously worked in fields, secretarial positions, domestic jobs and lower paying industrial positions were eager to test themselves on these jobs that were previously only held by ... Read Full Story

During World War II, women’s work in factories was essential for the survival of America due to the shortage of manpower from so many men off fighting the war. The women were recruited with images of strong women like that of Rosie the Riveter. This propaganda was disseminated through print, film and radio. The name Rosie the Riveter was given to the woman depicted on most of the propaganda posters. These ads helped to recruit women who previously worked in fields, secretarial positions, domestic jobs and lower paying industrial positions were eager to test themselves on these jobs that were previously only held by ... Read Full Story

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