Copywriting Part 2 – Internet Marketing Sales Copy Headline – The Most Important Part of your Sales Letter

You’re Headline 

This is acclaimed to be the most crucial part of your sales copy. And it really goes without saying doesn’t it? 

How often have you been searching for something online, and because the first thing you saw didn’t grab you and drag you in to want to know more… you just clicked the site away and went in search for another website instead? 

Or better yet… how often have you read a stunning headline that grabbed you by the eye sockets and there laid your eyes glued to the monitor to find out more!!! 

This is the best time to “create” curiosity. 

I’ve also found by using a “YOU” in my headline ALWAYS converts better. Speak to your visitor right away, that’s what they want. Isn’t that what you want when you visit a website? 

Its human nature we all want to hear about ourselves, talk about ourselves, we all want to know what “you” the consumer can do for US. Not how we the “paying” customer can line your pocket with gold. 

In fact… this can be your one calling card to throw in the “what’s in it for me” straight away. 

Take for example… “Finally… Now You Really Can Put an End to That Stray Cat Spraying on Your Front Porch”. 

Straight away the visitor knows he is about to find out how to stop that wandering tom cat from leaving that filthy smell on his front porch. 

There seems to be this myth going around lately that your headline seems to need to read more as a “paragraph”. I’ve tested this theory… and I can honestly say I’ve pulled better results without the extra glam. 

You can often use this (or what you might use in a full paragraph as your sub headline) 

Another important factor when you create your headline is the color, font style and font size. 

This should stand out more then any other part of your sales page. I find often a red or blue and/or combined of both to work well. I usually make this the largest size possible (depending on the entire length of my headline). 

The font needs to be readable and bold. My favorite is “Verdana”… Here is an example: 

“Finally… Now You Really Can Put an End to That Stray Cat Spraying on Your Front Porch”. 

It stands out so it will attract the reader visiting; it is also easy to read. Basically they’d stand a better chance of dodging a sumo wrestler standing a few feet away ready to rub tummies with them then miss this headline! 

So many times I see headlines that blend in like a prey mantis does to a branch and most often then not their sales page is really quite good, but if your headline doesn’t stand out then your conversions WILL suffer for it. 

It’s an easy fix! 

I’ve heard many top copywriters say you should write out 100 headlines before choosing and testing. 

To be completely honest with you, I have NEVER done this. 

I usually write out and fiddle with 20 maximum of 30 headlines. I also do this by writing it out by hand first instead of typing them out on the computer. 

I find it sticks better in my mind… plus I can’t do the simple “backspace” and often although you might come up with a headline that you think sucks… but there is often some words you want to take from that and add to another. 

It’s from building from one of those shitty headlines that I can usually create something effective. 

If you’re not pulling good conversions… consider your headline first… get others opinions… the warrior forum are great for that. As the old saying goes… Two heads are better then one… In the warrior forum you’ll probably get 20 heads working to help find you a headline.

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