Search Engine Marketing

The newly introduced Google wonder wheel is a great boon for webmasters and marketers who run out of keywords phrases for SEO and PPC. For both SEO and PPC, keyword phrases play a major role. There are a handful of keyword research tools available on the market. Most of these tools develop keywords for your niche by combining different words present in your main keyword phrase. Google wonder wheel is distinctly different from other keyword generation tools mainly because it is introduced by Google. The tool is not designed just for the internet users who want to find specific information. Webmasters and marketers can ... Read Full Story

by Sam Levitz To develop PPC campaigns and to achieve SEO, webmasters need keywords related to the niche. Google wonder wheel is a relatively new tool from Google that helps webmasters and marketers. Normally, keyword research tools are used to find out niche keywords and these keywords may or may not be related to your main website keywords. Even though you may get a list of keywords, you may never guess user behavior. Google wonder wheel is basically driven by internet users and information present in other websites. Keywords are dynamically suggested by wonder wheel depending on what the user wants to search. This ... Read Full Story

backlinks clinic Often called off page links, backlinks are the sledgehammer of search engine positioning and traffic generation. Backlinks have three key properties, the web page from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks sends the visitor to. The quantity of backlinks The volume of backlinks to a page is one of the factors the search engines take into account when deciding where to position the page in the results displayed to the searcher. The origin of the backlinks Backlinks are like votes - the higher the volume of votes (backlinks) ... Read Full Story

Back in the good old days, AdWords worked in a very basic way. The higher you pay per click, the higher your add position on the first page. Simple. There are a lot of other PPC networks still operating on this model and that is one reason nobody can remember their names. Google dragged it’s advertisers kicking and screaming into the new Quality score based bidding system, the game completely changed. Google AdWords no longer works on a “highest bid wins” system but on a rather confusing and sometimes illusive set of quality criteria. Some people find it very difficult to get their heads ... Read Full Story

Search engine marketing has fast become one of the most effective means of advertising small to mid-sized businesses online. By employing either organic search engine optimisation techniques or paid promotional posts through Google Adwords, you can dramatically increase the amount of traffic visiting your website every day. Organic vs. Paid Marketing Paid marketing sites such as Google Adwords can do wonders for your search engine marketing campaign. These affiliate sites skip over organic search engine optimisation techniques and instead list ads and links to your website along the top or side of search engine results listings. The eyes of web browsers are naturally drawn ... Read Full Story