Google PPC

What is Google Adwords?

AdWords offers pay-per-click (PPC) Internet Marketing advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Setting up Account
Google Adwords provides users with either Starter Edition account or Standard Edition account. The Starter Edition and Standard Edition of AdWords have the same activation fee and the same self-service system of costs. Both editions allow you to set the amount you’re willing to pay for each ad and set a budget to limit how much you can be charged overall. In Starter Edition you set a monthly budget for your account, and in Standard Edition you set a daily budget for each campaign, but otherwise the budgets work the same way.

To start sign up go to Google AdWords and select “Start Now”.

How to Set up a Googles AdWords Account: Starter Edition

1.    To set up Starter Edition account select “Starter Edition” and click continue button. You will choose a country or region and then choose a language. This is to target your customers from specific location.
2.    Create the ad. Fill in the URL for your site. This is where the ad will link to. Users who click your ad will be sent to this web page.
3.    Create a headline and two lines of text for the ad, highlighting the benefits of your service or the product you are selling.
4.    Select the keywords that best represent your product. You can edit the keywords later.
5.    Set the pricing. This will be for both billing and payments. Choose the currency and amount of money you wish to spend for a monthly budget. Monthly budget plans start at $50 and go up to $250. The higher amount you choose, the more opportunities for clicks. You can even choose your own amount.
6.    In the next step, create an email address and password. If you already have a Google account, you can use it to set up your AdWords account.
7.    Activate your account. Log in and submit the billing information.

How to Setup a Googles AdWords Account: Standard Edition

1.    To set up Standard Edition account select “Standard Edition” and click continue button.
2.    In next step, create an email address and password. If you already have a Google account, you can use it to set up your AdWords account.
3.    You will next asked to choose a Currency. This is the currency you’ll use to pay Google
4.    Your new AdWords account is being created by Google. This may take several moments. You’ll be taken to the next page automatically when this process is complete.
5.    That’s it. Your account is created. You can now sign in to your AdWords account using the Google Account address and password you just specified.
6.    When you sign in, you’ll be asked to create your first online marketing ad campaign and enter your billing information to activate your account and start running your ads.
7.    Google will also send an activation email with more details to the address listed by you.

To change any profile settings you can do so by visiting “My Account” on the right top of Google adwords site.

Tips and Tricks
1.    Target The Right Audience: Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.
2.    Refine Your Keywords: Use square brackets “[...]” around your keyword/s (like [google]). Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.
3.    Test Multiple Ads Simultaneously: Always test 2 (or more) ads simultaneously. Find out which one produces the higher click through ratio.
4.    Track the Return-On-Investment Of Each Ad: Google tracks the click through ratio of each ad. But it doesn’t track the conversion ratio.
5.    Include Targeted Keywords In Your Ad: Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.
6.    Link to Relevant Landing Pages: If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer.
7.    Remove Common Words: Remove common words, such as “a, an, in, on, it, of, etc.” Remove every word that does not absolutely need to be in the ad. Make every word count.
8.    Offer immediate benefits: Offer the benefits that your product will give the consumer because many times users are looking for those benefits and will be induced to your site.

Google support Center has some good links to help you in setting your ads and other handy information.