Search Engine Marketing

How do you know if your paid search keywords are really used by customers? Do you know there is a big chance that you are wasting money on Google Adwords for useless keywords and you don’t even know? You might say this to against me, “We have well-organised Ad groups with two-words and three words phrase-match keywords that have high quality scores. We also put some negative keywords that prevents irrelevant clicks, the Return-on-Investment(ROI) is positive, therefore we are satisfied.” Well... Read Full Story

The newly introduced Google wonder wheel is a great boon for webmasters and marketers who run out of keywords phrases for SEO and PPC. For both SEO and PPC, keyword phrases play a major role. There are a handful of keyword research tools available on the market. Most of these tools develop keywords for your niche by combining different words present in your main keyword phrase. Google wonder wheel is distinctly different from other keyword generation tools mainly because it is introduced by... Read Full Story

by Sam Levitz To develop PPC campaigns and to achieve SEO, webmasters need keywords related to the niche. Google wonder wheel is a relatively new tool from Google that helps webmasters and marketers. Normally, keyword research tools are used to find out niche keywords and these keywords may or may not be related to your main website keywords. Even though you may get a list of keywords, you may never guess user behavior. Google wonder wheel is basically driven by internet users and... Read Full Story

PubCon Vegas - November 10 - 13, 2009 Las Vegas Convention Center When it comes to creating marketing buzz online, webmasters pretty much invented the concept. PubCon is four days of leading edge education and networking in over 90 sessions featuring 200 expert speakers in Social Media, Affiliate Programs, Search, and SEO/SEM. In its 8th year, PubCon was founded out of the rich and diverse base of WebmasterWorld forums. These aren't people who just talk about this stuff - these are people... Read Full Story

backlinks clinic Often called off page links, backlinks are the sledgehammer of search engine positioning and traffic generation. Backlinks have three key properties, the web page from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks sends the visitor to. The quantity of backlinks The volume of backlinks to a page is one of the factors the search engines take into account when deciding where to position the page in the... Read Full Story

Search engine marketing has fast become one of the most effective means of advertising small to mid-sized businesses online. By employing either organic search engine optimisation techniques or paid promotional posts through Google Adwords, you can dramatically increase the amount of traffic visiting your website every day. Organic vs. Paid Marketing Paid marketing sites such as Google Adwords can do wonders for your search engine marketing campaign. These affiliate sites skip over... Read Full Story

Back in the good old days, AdWords worked in a very basic way. The higher you pay per click, the higher your add position on the first page. Simple. There are a lot of other PPC networks still operating on this model and that is one reason nobody can remember their names. Google dragged it’s advertisers kicking and screaming into the new Quality score based bidding system, the game completely changed. Google AdWords no longer works on a “highest bid wins” system but on a rather confusing... Read Full Story

It is nearly two years since I first touched Google Analytics and I’ve been in search engine marketing industry for approximately one year. I never call myself a Google Analytics expert, not only because I am not experienced enough in this industry, but also due to massive data it provides and there are so many ways to analyse. mess up google analytics Today I want to sum up some problem I met and few mistakes I made using Google Analytics once I just started my career as an online... Read Full Story

We use google adwords and analytics and need either our current campaigns optimized for a better CTR and better conversion rates. We have had our google account rep and their team optimize them a few times however we are not satisfied... (Budget: $250-750, Jobs: Advertising, eMarketing, Marketing, SEM / Adwords) Read Full Story

« Advertising Your Website With Pay-Per-Click | Home By admin | November 3, 2009 Most people who spent money on Google AdWords and studied the traffic behavior carefully can tell you the same story. 1. Someone clicks on your ad 2-4 times within a few minutes period but not staying one single second on your site. They are mostly bored and have nothing better to do than clicking on ads. 2. Someone clicks on your ad just to leave your site immediately and never come... Read Full Story