Search Engine Marketing

I wrote to Revolution magazine about Cuil recently and they have published an abridged version of my letter in their October edition. It's always pleasing to be featured in print (especially in a magazine like Revolution) and for the sake of completeness my original version is below: "I read with great interest Nick Jones’s comments in ‘Is Cuil a Google Killer’ (September 1st). Google has unquestionable dominance in the UK market, but the launch of Cuil shows that Search is evolving... Read Full Story

I’m thrilled to be asked to return as a speaker at Pubcon Las Vegas and I want all of you to join me! Pubcon is one of my "must attend" marketing conferences of the year and it never fails to disappoint. Just in case you’ve not yet reserved your spot, I have a very special 20% discount (worth at least $180) to pass on to all of you. Use "be-48020" when registering and you’ll get an instant 20% discount. I’ll have more Pubcon updates to share soon, but I hope you won’t miss out on attending... Read Full Story

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As... Read Full Story

Hot on Ask’s heels, the semantic search engine Hakia launches a redesign today, too. Aside from the new SERP layout, Hakia is testing the use of peer-reviewed “credible sites” and a personal start page. As a tab on the redesigned SERP, Hakia offers an option to refine your results to sites that have been peer-reviewed to meet strict noncommerciality and credibility standards. The results from credible sites, however, are limited to only queries in the areas of health and the environment—and... Read Full Story

< BrightTalk is hosting a Social Media Marketing Summit today and has asked me to present. At 2:15pm Pacific Time on October 7th, 2008 I will be talking about Social Media and Search and how your search engine marketing efforts can benefit from social media marketing. I’ll be presenting and we should have enough time to answer any questions you may have. I’ve embedded my presentation right here so you can watch live. If you’re reading this after the event, then you should still be able to... Read Full Story