Search Engine Marketing
How to make it to the top of the search engine The philosophy of Search Engine Optimization(SEO), SEO techniques and proper tools, SEM checklist and more treats
Negative Keywords = Positive Profitability
Negative Keywords are a must. If you are selling umbrellas online you don’t want to google to display your ad when somebody is searching for “free umbrella”. So the word “free” is a keyword that you almost always want to exclude. There’s a bunch of other ones, but here I just want to point out how powerful this can be.
If you can reduce the time that your ad shows up by 50% with negative keywords you will have a 100% higher CTR (click-through-rate).
If you reduce the time that your ad shows up by only 20%, you still get a 25% higher CTR. This will be well worth your time of setting up your campaign with negative keywords.
Interests: ppc ad, ppc advertisements, online advertisement
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