I was searching online so I used Google.

If you are trying to advertise a product or service, there are several ways to do so. You can rent a billboard, take out a newspaper ad, make a TV commerical or mail advertisements to people. However, it is not as easy to advertise on the Internet as it is in the real world. The best way for you to get your name out is through search engine optimisation or Google Adwords. Search engine optimisation (commonly known as SEO) is when you try to increase the amount of people visiting a certain website by working with search engines. This is what search engine marketing is all about. The goal of search engine optimisation is to get your website to appear as close to the top of the search engine result list as possible. If your website is not on the first page, it is unlikely that anyone will click on it. Search engine marketing attempts to use keywords, content and coding in order to get search engines to list their clients’ websites higher. Search engine marketing companies will often hire people to write short articles for them using a list of chosen keywords and put these articles on the target website. Hopefully the search engine will rate the website higher now because of this. Another way to get internet exposure is through Google Adwords. Google Adwords are ads that you create and pay Google to display when people search for one of your keywords.